Intimate shopping in the most public of places

Friday 3 August 2012, 9:58AM
By Lily & Louis

Following the success of over 50 bricks and mortar stores in Australia and New Zealand, the Bendon Group are excited to launch their new multi branded online store on 13 August. Always open and always in stock, both men and women can now browse, try and buy from the widest range of intimates with full collections available online. 

The online store will offer over 1,500 products across 12 well-known brands including Lovable, Elle Macpherson Intimates, Davenport, Pleasure State, Bendon, Bendon Man and Stella McCartney enabling you to conveniently buy across all of these brands in the one place.

It’s common knowledge that many women are wearing the incorrect bra size and seeing a professional fitter can be a daunting and time consuming experience. You can now be fitted from the comfort of your own home with the ‘Get Fitted’ tool, using step-by-step fitting instructions, resulting in a purchase that always fits.

The handy ‘Bra Profile’ feature affords customers detailed explanations for each fit style whether you’d like to gain a better understanding of all bras on offer or to find out what would work best for your body shape. features a filtering system, which allows even the most discerning customers to find exactly what they’re looking for.
The feature gives users the opportunity to select from categories to narrow down their search, resulting in tailored product needs; such as size, style, brand and colour.

Shopping at is safe, easy and secure with convenient payment options including PayPal and all major credit cards, free exchanges and fast delivery making it your ‘go to’ hub for all your lingerie needs.   Bendon also have your gift giving needs covered by offering unique ‘e-gift cards’ and shoppers can become VIPerks members via ‘Sign Up to VIPerks’.

The store is a key part in Bendon’s multi-brand – multi-channel retail strategy.  In addition, Bendon will launch stand-alone
e-commerce sites for
·      Elle Macpherson Intimates
·      Pleasure State – and
·      Lovable–