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Lucire débuts on French newsstand Scopalto

Tuesday 7 August 2012, 11:38AM

By JY&A Media

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Lucire cover, issue 28
Lucire cover, issue 28 Credit: Andrew Matusik

Lucire, New Zealand’s longest-running online fashion magazine, has extended its presence by going on sale in France.

The French newsstand, Scopalto, retails a downloadable version of Lucire’s issue 28 in PDF format for €5. Back issues are available for €2.

The new edition features Denise Richards on the cover, as photographed by Andrew Matusik, as well as numerous features from Lucire’s international correspondents.

Lucire joins numerous worldwide magazines at Scopalto, which traditionally carries European titles. Beaux Arts, Cahiers du Cinéma, Images, L’œil, and Noise are among the company Lucire is keeping at Scopalto.
As one of the few online titles to branch out into print editions—Lucire continues to be available in print format outside New Zealand—the magazine has never been shy about exploring new formats.

Founder and publisher Jack Yan says this is only one of two new-format arrangements readers can expect in August.

"We’ve effectively had a “digital-first” strategy since we started 1997,’ he says. ‘We’re arguably more experienced in online publishing in this sector than many of our rivals. As the world shifts our way, we want to make sure readers can access Lucire in as many different digital formats as possible, and accommodate their needs.’ 

Lucire’s page at Scopalto can be found at www.scopalto.com/magazine/lucire.