Metrics out today from both Nielsen and the Audit Bureau of Circulation confirm Tangible Media’s strategy to build strong communities of interest from original Kiwi-made content.
Total reach across the Tangible portfolio is now 1,055,000* New Zealanders 10+, built on readership increases across the entire consumer portfolio of Dish, Good, NZ Rugby World, New Zealand Weddings, NZ Fishing World and Habitat.
“It is particularly gratifying to see this growth at a time when many commentators persist with their irrational predictions of the decline of our medium,” says Consumer Magazine Publisher John Baker. “We are particularly thrilled to see NZ Rugby World in the position of New Zealand’s fastest growing title in the past 12 months.”
It’s not only readership where Tangible has performed exceptionally well, with standout performances from this year’s Supreme Magazine of the Year Good, delivering a year-on-year 19% increase in paid circulation and stablemate Dish up 10%.
Across the board, Tangible delivers audiences that are:
- above average in terms of household and personal incomes
- typically low TV watchers
- and based on new metrics now available in CMI, such as time spent reading, highly
engaged in their genuine magazine experience.
Combine this with a magazine’s ability to strongly influence consumer behaviour and you have some very potent options to integrate into almost any campaign, particularly when you include the digital media options Tangible is building around these audiences.
For further information, please contact:
John Baker, Publisher
Phone: 027 2808150
Nielsen CMI (July 11– Jun 12)
Audit Bureau of Circulation (July 11 – June 12)
*Based on readership of at least one measured Tangible Media title over the past 12 months.