Domestic tourism crucial to New Zealand economy
‘Cheeky’ and humourous campaign will help attract more kiwis to check out Auckland
The campaign, which promotes Auckland as a must-see destination for domestic tourists, is aimed at increasing the value of Auckland’s domestic tourism sector and is a positive step that will help stimulate growth within the New Zealand tourism industry, says Glenn Wedlock, Auckland Airport general manager aeronautical commercial.
“The importance of domestic tourism to New Zealand cannot be overstated,” says Mr. Wedlock. “Domestic tourism generates substantial economic activity and employment in New Zealand as well as significantly contributing to the local tourism industry and regional economies.”
“This is the first Auckland tourism campaign that has targeted domestic travelers in over 10 years and I congratulate Auckland Council and ATEED for showing leadership. As an industry we need to work collectively together to stimulate tourism within this tough economic climate and it is great to see ATEED doing their bit to encourage more domestic travel.”
“Auckland has experienced a lot of changes over the last couple of years, including the major development at the waterfront, and has truly become a world-class destination and global city in its own right,” continues Mr Wedlock.
“The Auckland region offers tourists the access to first rate attractions including shopping, beaches, vineyards and boutique luxury lodges and this campaign will help to inform non-Aucklanders of everything the city has to offer, hopefully leading to the desire to experience it firsthand.”
The campaign began earlier this week and is set to run for two months, targeting domestic travelers in Waikato, Northland, Bay of Plenty, Wellington and Canterbury.