Local Start-up Launches Online Media Monitoring iPad App

Monday 15 October 2012, 7:42AM
By Leon Hudson

Earlier today, Cliptec, a homegrown startup launched ClipSmart - an Asia Pacific first in the provision of mobile app based media intelligence services.

The application or app allows users to monitor and analyse New Zealand based mainstream news and business websites as well as influential blogs and other forms of consumer generated media. ClipSmart is designed for any business that aims to stay on top of news that may impact their reputation.

Mr. Phillip Smith, Employee Number 1 at Cliptec said “the new ClipSmart app reinforces Cliptec’s commitment to innovation whilst maintaining core service attributes such as accuracy of content and timeliness of service”. He further added that, “the service aims to assist busy communications professionals by providing relevant media content in a fun and familiar format”.

The free iPad app can be downloaded from the Apple® Store and the Cliptec media monitoring service that supports the app is available to clients for a monthly fee. In the interest of providing accurate online monitoring services, content will continue to be reviewed by skilled local analysts before being delivered to clients.

The company monitors over 300 influential content feeds and reviews 40, 000 news stories per month on behalf of a client base that includes public and private sector organisations, as well as not-for-profit entities.
Upon receipt of the near real-time content feed, clients have the option to review content as well as build reports. Users can also share news content through leading social media sites like Facebook and Twitter.

Cliptec website