The Advertising Standards Authority (ASA) has recently released revised codes for comparative claims in advertising, environmental claims in advertising and alcohol advertising and promotion.
A separate Guidance Note on Social Media has also been released. This provides direction to consumers and industry about the application of the ASA Codes of Practice to social media environments which may contain a range of content include material generated by users.
It is important that advertisers and their agency partners understand the implications of these changes on their communication strategies.
The session will deal in detail with the new changes and what they mean for ad content and placement.
It will provide value for advertisers / media and agencies in up-skilling key staff on the changes to come into effect on 1 January 2013.
Being able to provide current and accurate advice on the more detailed guidelines will be a key benefit for attendees.
Code compliant advertising helps promote consumer confidence. Ads that breach the codes undermine brands and often result in negative publicity.
The briefing will be followed by a specific workshop on the new ASA Code for Advertising and Promotion of Alcohol and pre-vetting (LAPS)
Hillary Souter, Chief Executive, Advertising Standards Authority
Lindsay Mouat, Chief Executive. ANZA
Who Should Attend:
This seminar is a 'must' attend for all advertisers and agencies. It is highly relevant for agency account managers, planners, creatives and all levels of brand management and marketing communications professionals
Date: 21 November 2012
7.30am – 8.00am Registration and light breakfast
8.00am - 9.00am Briefing
9.15am – 10.15am Advertising and promotion of Alcohol workshop
Venue: Novotel Auckland, 72-112 Greenlane East, Ellerslie, Auckland
ANZA / CAANZ members: $45.00 plus GST ($51.75)
Non-members:$65.00 plus GST ($74.75)