Samantha Hannah appointed fashion editor of Lucire

Wednesday 17 June 2009, 6:39AM
By Lucire

Style consultant, stylist and Style TV presenter Samantha Hannah has been appointed fashion editor of Lucire, it was announced today.

Mrs Hannah, who also owns her own style business (, will coordinate and style the magazine’s fashion shoots in New Zealand, as well as set the direction of Lucire’s fashion pages. Her responsibilities will include writing features for the magazine.

Jack Yan, Lucire’s founding publisher, says, ‘It’s a real thrill to have Samantha on board. We began working together late last year as we developed our television properties. Sam’s fashion knowledge is very strong and it is a pleasure to have her working more closely at Lucire.’

Mrs Hannah says, ‘Since the first issue of Lucire came out, I have enjoyed reading it and following its fashion journey. I’m now thrilled to be part of its fashion team and will continue to provide excellent and stylish content to all readers.’

Mrs Hannah’s work will also impact to some degree on Lucire’s international editions, says Mr Yan.
Some shoots will be coordinated directly by Mrs Hannah at her premises, and showrooms will be advised where clothes are to be sent in those cases. However, addresses for press releases and products will not change.


About Lucire
Lucire, the global fashion magazine (, started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn international print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, In 2008, it launched a mobile edition. It is headquartered in Wellington, New Zealand. For business information, see <>.

Notes to editors
Lucire is a registered trade mark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.