To Fargo Design, Design is Everything!

Fargo Design Ltd was born out of the necessity for change, and consists of an eclectic bunch of creatives, marketers, business managers and owners with many years experience working with high-end design and advertising agencies, either as designers or clients. As they put it, “Over time it became obvious on both sides that there was room for streamlining the design agency experience for clients. The usual process of multiple egos adding their two cents worth along the way can lead to misunderstanding and misinterpreting the clients’ requirements.”

 

As the Fargo Design team like to say, they aren’t driven by just winning awards or being the flashiest agency around. They are driven by producing solutions that work in the market place. There are no middle people at Fargo; clients liaise directly with the designer, and they won’t be paying for a fleet of Audi R8’s or the lease on a waterfront office. Clients pay for exactly what they get – inspired design, without drama or a huge bill.

 

“Design is everything. Everything!” This is a quote by world-renowned designer Paul Rand, and it’s what the Fargo team say on a daily basis to their clients, amongst themselves or to anyone who will listen, with their main objective being improving the bottom line results. Strong, concept-driven design goes a long way to increase your visibility in the market, and helps communicate your value to existing and potential clients.

 

The two most important words at Fargo Design are ‘communication’ and ‘process’. Both of these are the key to a successful design project, no matter what the discipline, and 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab).

 

So, for more information on Fargo Design and their graphic design services please visit the website at http://www.fargodesign.co.nz .