Michael McHugh, owner and editor of MiNDFOOD. Michael McHugh, owner and editor of MiNDFOOD. CREDIT: The PR Shop
MiNDFOOD 5th Birthday Edition cover MiNDFOOD 5th Birthday Edition cover CREDIT: The PR Shop

MiNDFOOD reaches milestone

Friday 1 March 2013, 1:54PM
By The PR Shop

This month MiNDFOOD celebrates five successful years, which in today’s marketplace of doom and decline, is a huge achievement.

As other magazines have folded, merged or been acquired by global publishing houses, this independent and growing media hub, created by husband and wife team Michael and Michelle McHugh, is flourishing due to its ability to respond to both audience and environment quickly, strategically and cleverly.

Michael McHugh comments, “We have a large audience arriving at MiNDFOOD every day. Online we have over 300,000 unique users per month, 30,000 downloads of our app (recently listed as Apple’s Best of 2012 apps), 310,000 newsletters sent out every week, 32,000 daily recipes that people have signed up for with a 38% open rate, 7,400 facebook users and 8,400 Twitter followers.  We’re selling 35,000 magazines each month with a readership of over 190,000, the average age of the reader is 43, and it continues to grow.  I guess in publishing years, five is like being 20 and we are really proud of what we have achieved and, more importantly, what’s still to come.” 

MiNDFOOD is now being sold in the UK, Asia and the Middle East having initially been launched in NZ, then in Australia.  There is also a syndicated MiNDFOOD weekly radio show across 50 stations in Australia, cookbooks, DVDs, cooking schools, health symposiums and a lot more to come!

MiNDFOOD is an integrated media brand delivering information from New Zealand and around the world. The magazine and website feature television, podcast, electronic newsletters, features, recipes, photographs and daily updates ( The fifth birthday issue (out Monday, 4 March) is a bumper issue embracing the magazine’s unique strapline - Smart Thinking.

Available in newsagents, dairies and supermarkets nationwide, with a cover price of $9.90, subscriptions can also be purchased online at