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Kiwi favourite I Love...Cosmetics wins the royal seal of approval.

Wednesday 1 May 2013, 5:16PM

By Lily & Louis

429 views

 

Awarded Queen’s Award for Enterprise in International Trade 2013.

I Love… just became even more lovable after receiving the Queen’s Award for Enterprise in International Trade. This is the UK’s most prestigious business award, given only to companies or individuals who are outstanding in their field.


The delicious, fruit-scented I Love… range of bath and body products is sold in 46 countries, and has been a huge hit in New Zealand since launching here in November 2012.


Originally stocked at 30 pharmacies across the country, it’s now available in more than 100 Amcal Life, Unichem and Radius pharmacies nationwide.


Key to the brand’s success has been excellent brand visibility and promotion, along with fun, innovative products and affordable pricing.


While the palace won’t confirm whether the Queen and the Duchess of Cambridge use I Love…, it’s rumoured that a large basket of I Love… treats will be sent to Kate to celebrate the arrival of her first child.  


I Love… Cosmetics will be honoured for their success at a reception at Buckingham Palace on Tuesday 23 July 2013.