Thinking that smart marketing laced with sharply discounted deals will replace disgruntled customers is no longer a sustainable business strategy in today’s highly competitive and commoditised economic environment.
This according Chris Bell and Paul Linnell co-founders of cemNZ and two of New Zealand’s leading experts in customer care and customer experience management.
To help business grow in these challenging times Customer Experience Management NZ (cemNZ) www.cemnz.org.nz an organisation dedicated to promoting, encouraging and supporting excellence in customer care is to run in July a unique one day workshop in Auckland designed to give delegates’ the knowledge, skills and programme resource to develop their sustainable customer experience strategy.
Business is starting to realise that in a world of excess, uniformity and repetition, people buy experiences, not products or services, says Bell, spokesman for cemNZ. When customers feel good about an experience, they will not only return, they will tell their friends. And that’s the best way to grow your business
To turn a financial transaction into a rewarding experience, businesses have to be creative and they have to be fully committed to seeing the world through their customers eyes, adds co-founder Paul Linnell. Customer Experience Management NZ provides a one stop shop where businesses can get access to the latest information, industry experts and practitioners simply on to the cemNZ site. Membership is free.
Linnell believes the whole economy will benefit if individual businesses take advantage of this resource. Consequently, Linnell expects both business and industry associations will endorse cemNZ and encourage their members to take advantage of this up coming series of business development workshops.
Workshop details & registration –http://www.cemnz.org.nz/Workshops.htm
For further information contact firstname.lastname@example.org www.customerexperience.co.nz mb 027 2792360