Steinlager Series Steinlager Series CREDIT: The PR Shop

The French are coming, show the All Blacks your Unconditional Support

Wednesday 29 May 2013, 3:46PM
By The PR Shop

There is nothing like playing against the French. The passion, the intensity, the flair, the pain - the history.

History so fresh Philippe Saint-André’s men in blue are still ruing that incredible night in 2011. Make no mistake, the French have not forgotten. The Steinlager Series has all the elements to make it simply unmissable.

Steinlager has been an unconditional supporter of the All Blacks for over 25 years. This sponsorship has been unwavering through thick and thin and is as strong as ever.

Michael Taylor from Steinlager says, “Steinlager is extremely proud to partner the All Blacks in this three test Steinlager Series against the French. There is no doubt it is going to be fiercely fought by both sides.”

With test matches being played in Auckland, New Plymouth and Christchurch this heavyweight match-up is certain to stir up a huge amount of passion culminating in a cracker of a series.

France is a unique team that has the ability to transform overnight to become world-beaters. That unpredictability has often made them the All Blacks’ Achilles heel, and their ability to turn it in on in big matches has led to some huge upsets in the past. The French are a formidable side, and anyone thinking this will be a walk in the park will only have to think back to France’s 2009 tour of New Zealand where they drew the series.

The warning has been sounded, the French are coming, but you can do your bit: dress in black, scream your heart out – and reward your efforts with a cold Steinlager in hand. Steinlager – the official beer of our World Champion All Blacks.

June 8 - All Blacks v France - Auckland - 7:35 pm

June 15 - All Blacks v France - Christchurch - 7:35 pm

June 22 - All Blacks v France - New Plymouth - 7:35 pm