Beck's NZ creates world's first playable beer bottle

Beck’s has launched an innovative piece of bespoke technology based on the phonograph – the record player invented by Thomas Edison that plays music by reading a groove carved into the surface of a spinning cylinder.

The Beck’s Edison Bottle is a similar analogue device, but - in a world first - the music is carved directly on to the surface of a Beck’s beer bottle.

Thomas Edison invented the phonograph in the 1870s, at the same time as Heinrich Beck was brewing his first batch of beer on the other side of the Atlantic.

This year, Beck’s also supported Auckland band Ghost Wave in the release of their first album, and is choosing to launch the Edison Cylinder by creating a Beck’s bottle inscribed with a Ghost Wave Song, “Here She Comes”.

For more information on the Beck’s Edison Bottle or for a video of its first playing, visit www.facebook.com/BecksNZ