Mussels show their strength at Awards

Greenshell New Zealand was proud as punch last night as it received a prestigious accolade at the hotly contested Export NZ Awards 2013 held at The Langham, Auckland.

Judged against New Zealand designers, yacht masts and home yoghurt making kits, that are all doing great business on distant shores, Greenshell New Zealand showed its mussel power with innovation and tenacity in global markets.

Greenshell New Zealand is a vertically integrated, family-­‐owned food business, engaged in farming, processing and marketing GreenshellTM Mussels under the Ikana brand. Peter Vitasovich, owner comments,

“Any recognition is welcomed, but this Award is particularly prestigious as we have worked hard to develop our brand in overseas markets. The time is right for our innovative product range as people search for alternative sources of protein. Our Ikana mussels really are a super food and its only right that we share this with the world!”

Executive officer Catherine Lye from Export New Zealand Auckland – organisers of the awards, says, “It was a tough field, with such highly motivated and innovative exporters. This goes to show the variety of clever ways Kiwis are succeeding on the world stage and we are delighted for Greenshell New Zealand who really stood out for challenging the existing mussel market by using the Ikana brand to bring added value and integrity to international markets.”

Greenshell New Zealand won the following award: Food & Beverage Exporter of the Year