The ethical new approach to entrepreneurship.

 

“Sustainability and social responsibility the keys to business success,”
says C Coconut Water co-founder.

In today’s society, brands are being held to account. Simply providing a desirable product and excellent service are not enough any more. Increasingly, consumers are concerned about how a company operates: its consideration for the environment, support for employees and suppliers, and manufacturing processes.

The Australasian creators of C Coconut Water embody this new, ethical approach to business. “Of course a company must be financially viable,” says co-founder Adam Abrams. “But it must also be environmentally sustainable, socially responsible and morally ethical. These have been our guiding principles since day one.”

The global coconut water industry is predicted to reach US$1 billion worldwide within the next couple of years. C Coconut Water has a unique niche in the market as New Zealand’s first 100% organic coconut water, with no preservatives, colouring or additives. But the points of difference don’t end there.

They use a certified organic production facility on a small island in the Philippines, where their coconuts are grown. Abrams describes their product as “eco-friendly with a conscience.”

“Our customers are health-conscious and socially aware, and so are we,” he says. “We’re carbon neutral and offset all our emissions when transporting our drinks around the world.”

Their TetraPak cartons don’t just keep the coconut water fresh – TetraPak are a like-minded company, committed to being a leader in sustainable packaging.

In the Philippines, a quarter of the region’s total agricultural land is given over to coconut plantations, with many thousands of people depending on coconuts for their livelihoods. Abram believes it’s crucial to give back to the farmers and the local community.

“As well as ensuring best practise with our supply contracts, we donate seedlings to the farmers in Butuan, Mindinao, so they can plant new coconut trees. We also sponsor an orphanage in Butuan City, contributing towards clothing, food and clean water.

“Sustainability and social responsibility the keys to business success,”
says C Coconut Water co-founder.

In today’s society, brands are being held to account. Simply providing a desirable product and excellent service are not enough any more. Increasingly, consumers are concerned about how a company operates: its consideration for the environment, support for employees and suppliers, and manufacturing processes.

The Australasian creators of C Coconut Water embody this new, ethical approach to business. “Of course a company must be financially viable,” says co-founder Adam Abrams. “But it must also be environmentally sustainable, socially responsible and morally ethical. These have been our guiding principles since day one.”

The global coconut water industry is predicted to reach US$1 billion worldwide within the next couple of years. C Coconut Water has a unique niche in the market as New Zealand’s first 100% organic coconut water, with no preservatives, colouring or additives. But the points of difference don’t end there.

They use a certified organic production facility on a small island in the Philippines, where their coconuts are grown. Abrams describes their product as “eco-friendly with a conscience.”

“Our customers are health-conscious and socially aware, and so are we,” he says. “We’re carbon neutral and offset all our emissions when transporting our drinks around the world.”

Their TetraPak cartons don’t just keep the coconut water fresh – TetraPak are a like-minded company, committed to being a leader in sustainable packaging.

In the Philippines, a quarter of the region’s total agricultural land is given over to coconut plantations, with many thousands of people depending on coconuts for their livelihoods. Abram believes it’s crucial to give back to the farmers and the local community.

“As well as ensuring best practise with our supply contracts, we donate seedlings to the farmers in Butuan, Mindinao, so they can plant new coconut trees. We also sponsor an orphanage in Butuan City, contributing towards clothing, food and clean water.”