A Customer Experience Strategy Impacts the Entire Business

Monday 18 November 2013, 9:05AM
By Customer Experiences Ltd

FREE Business Development Programme Now Available

A customer experience strategy impacts every area of a business because every area of a business has an impact on the experience a business delivers to its customers.

Here is a list of some of the triggers that have prompted businesses to get serious about the development of a quality consistently delivered customer experience-

• Lack of sales conversion
• Increased competition
• Pressure on price
• High employee disengagement
• High staff turnover
• Low productivity
• Increase in customer complaints
• A lack of customer loyalty
• Inconsistent customer service performance
• A lack of customer recommendation
• No sustainable competitive advantage

The three key issues that we believe are having the greatest impact on business performance are high employee disengagement, a lack of customer loyalty and customer reluctances to recommend a business to others.

Once organisations understand this and the financial ramifications’ the decision to embark on the development journey is a far easier one to make.

One of the real challenges holding many organisations back from developing their unique customer experience is the lack of knowledge and expertise.

To address this Customer Experiences has made available a unique free Customer Experience Development programme that can be downloaded from  

This free customer experience development programme has been design by New Zealand’s leading Customer Experience expert, strategist, facilitator and business speaker Chris Bell.

Chris Bell is the Managing Director of Customer Experiences a business committed to building successful businesses through the development of high quality customer experiences. 027 2792360