A recent survey in the USA highlighted the fact that most organisations understand the value a customer experience strategy can add to a business. However, only 13 percent knew how to develop such a strategy.
For the first time New Zealand business has available a comprehensive and unique free programme to develop a high quality employee and customer experience. This supported free programme has been released by customer experience expert Chris Bell Managing Director Customer Experiences a company that specialises in customer experience development and implementation www.customerexperiences.co.nz
Bell said the programme is based on the work he has undertaken with a broad range of New Zealand businesses over the last seven years. When we first started in 2004 very few had heard of a customer experience stratetgy in this country. New Zealand business was still trying quick fix methods to improve their customer service by sending front-line staff on customer service training workshops which clearly only had a short term benefit if any.
It is clear from a number of recent customer surveys that the customer experience and employee engagement are not improving in this country and this is having a big effect on individual business performance and productivity overall.
According to Bell business no longer has an excuse. Business must understand that the customer is in charge due to the huge amount of choice that is available both nationally and internationally via the internet.
The choice for business is clear, deliver a consistently high quality customer experience and reap the many rewards or suffer as result of high customer and employee turnover.
Free Programme download- http://www.customerexperiences.co.nz/customer-experience-development-program
Chris Bell is the Managing Director of Customer Experiences a business committed to building successful businesses through the development of high quality customer experiences. www.customerexperiences.co.nz 027 2792360 firstname.lastname@example.org