The public will get a chance to see Rangi Ruru Girls’ School from a different perspective when they launch their new advertising campaign on Sunday.
Rangi Ruru will unveil their first television campaign to the South Island as part of an integrated advertising campaign to promote the school and its 125th anniversary. (Can be viewed here http://youtu.be/YrQ8I4vZKf4)
2014 is an incredibly special year for Rangi Ruru as we celebrate our 125th anniversary and begin to officially open of a number of new buildings, says Principal, Julie Moor.
“This year we have the unique opportunity to reflect on our proud history while at the same time looking to the future of girls’ education with Project Blue Sky - the name of our campus development programme,” says Ms Moor.
“We are keen to celebrate our past and future with the entire Rangi Family while at the same time introducing ourselves to families who are thinking about education for their daughters,” she adds.
The campaign: “Rangi. For Life”
Featuring Rangi students from Years 9 to 12, the campaign incorporates television, print, out of home and online advertising which works together with a social media strategy to encourage engagement.
The objective of this campaign is to reach the whole Rangi Family and to promote the school to a whole new generation of Rangi girls.
As a school community, Rangi Ruru celebrates success and this is a great deal more than just the gold medals and the first places. Rangi provides girls with the tools and skills they need to be the very best they can be at whatever you choose to do. This means giving girls the opportunity to be involved in activities they might not get elsewhere and to tailor their learning needs to suit them and their goals.
“To us this is as much a mark of success as local or national representation or scholarship league tables. We provide girls with the opportunity to break barriers, learn skills, discover courage, find inspiration, make friends and be part of a legacy that will stay with them for life”, says Ms Moor.
“Personalisation and pastoral care are cornerstones of the Rangi Ruru philosophy. This focus sets girls up for life and those who return to the school this year to celebrate our anniversary will tell you that this has always been the case at Rangi”, she concludes.
Creative Director Stephen McCarthy says this was an incredible journey and he relished the opportunity to work with a leading brand.
“Rangi Ruru is an innovative school and it was important for us to move away from the conventional advertising style that most schools follow and make a bold statement”, says Mr McCarthy.
“We are encouraging Rangi girls, staff and parents (past and present) to get involved with the school, share their stories and help us celebrate this incredible legacy”.
• Creative: McCarthy Design
• Media: Chris Hair, Ideation
• Strategy: Brown Bread
• Video production: Daniel Watson
• Photograph: Diederik van Heyningen, Lightworkx Photography
To learn more
To view the TV campaign: http://youtu.be/YrQ8I4vZKf4
To become part of the 125th celebrations and to share your stories, visit:
#rangiruru #rangi125 #rangiforlife