Family Business Celebrates 30 Years of Manufacturing Success

Tuesday 2 September 2014, 12:47PM
By Bellingham Wallace

Thirty years ago Bonson Industrial was a small start-up family business. Today the company’s
innovative packaging design and manufacturing capability is recognised by the international
food industry.

Celebrating 30 years of manufacturing success this month are David Tsui and his brother Johnny
Chui. The family brought their injection moulding experience to New Zealand in 1984, against the
backdrop of uncertainty about what might happen when Hong Kong reverted to Chinese
administration. The operation was first set-up in a small industrial unit where the family started out
making plastic takeaway containers for Auckland’s food service industry. “Back then our management
meetings used to take place around the family dinner table at night,” says Managing Director, David

According to David, the company’s investment focus to date has been on lifting its manufacturing
capabilities. This has seen the company become a leading supplier of plastic packaging for domestic
and offshore food manufacturers. “I think what really gives us an edge over our competitors, including
low-cost Asia-based manufacturers, is our ability to come up with innovative food packaging designs,
that are cost effective, but still stand-out on store shelves,” says David.

The company decided early on that they did not want success to come at a cost to the environment.
So in 1990 Savpac Marketing was set up, a separate operation, to focus on the development of
biodegradable products and the elimination of unnecessary by-products or waste across the
business. Emphasis by the business on environmental reporting fits with Bonson Industrial’s strategy
of continuous improvement and has certainly helped the company streamline its operations.

Today Bonson Industrial runs a 24/7 operation within what can only be described as one of the
country’s most sophisticated food grade manufacturing facilities. Filled with the latest plastic injection,
robotic and in-mold labelling (IML) technology, the facility is one continuous slab with no joins or
seams. According to David it is dust proof and isolated from the outside environment by unique
hygiene controlled transition areas.

“We oversee the entire process, right from concept design, product prototyping, pilot sampling and
tool design, through to mould creation and injection moulding’, explains David. Each container is
made perfectly to the customer’s exact specification so the products integrate seamlessly into the
customer’s filling lines i.e. the process where the food content is added to each container.

One of Bonson Industrial’s most notable achievements is their partnership with Sealed Air Cryovac,
through which the company supplies to major supermarket chains and multi-national food processors,
including Woolworths. Sealed Air Cryovac is well-known for its high standards in the international food
industry so this partnership is a true testament to Bonson Industrial’s manufacturing capabilities.

"We are especially proud of the fact that we've delivered market-leading products that have helped
our partners grow their operations over this period. My thanks go to our partners and stakeholders for
their dedication and support," concludes David.

For more information about Bonson Industrial please visit or you see Bonson
Industrial at Foodtech Packtech 2014, stand #3099 .


Media Contact:
Benda Au
+64 9 551 8603