In the current social media world, dominated by Instagram, people can forget how powerful a physical photograph can be. Connecting the nostalgia of an instant Polaroid photo into the digital age, Auckland-based digital company Interlike is exclusively converting real-life experiences into digital content through new age technology, the Live Instagram Printer.
The Live Instagram Printer is the only one available in New Zealand and was introduced by Social Playground a year ago to several countries including the UK, Singapore, Australia and New Zealand.
"This product is so much fun, it's giving clients, customers and event attendants the chance to have a great time and play around with branded photos,” says Interlike Creative Director, Clinton Tudor. We are looking forward to this year’s activations with the Instagram Printer, it is going to be fantastic.”
Tapping into advanced digital technology, the Live Instagram Printer lets anyone with a smartphone Instagram and print their photo by using an event hashtag. The technology drives brand buzz online by encouraging people to tag their Instagrams at branded activations.
With visual based social media platforms continuing to dominate in 2015 and Instagram posts generating a per-follower engagement rate of 4.21% (120 times more than Twitter) , the Live Instagram Printer is set to be one of the most sought after products for branded activations this summer says Interlike Director, Zlata K.
"We are very excited to welcome the Live Instagram Printer into the family of Interlike products dedicated to bridging the gap between online and offline worlds. With Instagram set to be the hottest way for Kiwis to share their stories this summer, our exclusive partnership with Social Playground could not have come at a better time,” says Zlata K.
“The Live Instagram Printer Polaroids are magic for marketers because they are physical mementos that people can take home to remember the good times at a gig, festival or event they attended. This prolonged engagement is essential for brands playing in the social media world as it re-introduces a physical connection,” adds Zlata.
The Live Instagram Printer is the brainchild of Social Playground and has been a success for major international brands in New Zealand including Pepsi, Audi and Sofitel. Through a strategic partnership with Social Playground, Interlike is now taking Live Instagram Printer bookings in New Zealand for single or multi-day events ranging from brand activations, festivals, and expos.