What are important online grocery shopping habits of Kiwis today? Which grocery stores are taking the lead in organic and paid search? FIRST's Industry Report and Consumer Survey provide you with the answers you need.
Through its bespoke metric called RBR (Rankings Based Reach) FIRST revealed that the online groceries industry in New Zealand is led by Countdown, New World and Pak’n Save. Moreover, all three have invested in paid search for added clicks.
FIRST took a look at some keyword trends and discovered that the search trend for 'gluten free' has been increasing over the last 10 years. There was also a significant uplift for the search term 'smoothie recipes' among Kiwis over the year.
The consumer survey showed that Countdown is the market leader for online grocery shopping. In terms of supermarket brand recognition, majority of the Kiwis recognise the top three supermarkets - Countdown, Pak'n'Save and New World.
Download for FREE the full Groceries Online Industry Report.