FIRST.

If you're not constantly testing and making tweaks on your ecommerce site you could be missing out on potential online sales. This case study will show you that even the smallest of change can have a big impact on the way people engage with a site.

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According to Google's article on holiday shopping trends in 2015, 78% of holiday shoppers used the internet to research gifts last year and 40% of holiday shopping occurred online. Interestingly, rather than wait for a single sale day, most people started shopping before Halloween.

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This industry report evaluates eight camping online retail websites based on a bespoke Conversion Experience Scoring (CXS) analysis framework developed by FIRST.

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Read about the case study to learn more about the Conversion Rate Optimisation (CRO) process that helped Dymocks increase conversion rate by 40.48%.

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Find out which homeware online retailers are taking the lead in having the core conversion elements in their homepages and category pages to maximise online conversions.

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Which online retailers in the men's fashion industry are maximising online conversions? Find out more in this industry report.

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Find out the data-driven digital strategy and methodology implemented by FIRST that helped Pure Journeys achieve 52% increase in email leads, 110% increase in bookings and 220% increase in enquiries.

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Facebook remains the goliath of social media, leading all social networks with 81% reach of the total digital population in the U.S. and nearly 230 billion minutes of user engagement. With time spent that is 18x that of the next biggest social network, Instagram. The question is, does this apply to New Zealand?

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Uncover your next steps for smarter and data-driven marketing. FIRST offers a FREE Custom Google Analytics Audit Report with Consultation for a limited period to help you gain valuable and actionable insights for your business.

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FIRST, a leading digital agency in New Zealand, has just released a new case study on how it helped a growing Auckland based fashion retail chain increase Performance Display revenue 10X in 5 months.

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FIRST NZ has just released a case study on how a custom built Google Analytics and Google Tag Manager set-up helped Harmoney provide a better online user experience to its customers.

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Last 7th of August, together with the team at FIRST, I attended the Google Partners Masterclass 2015 held at the ANZ Viaduct Centre in Auckland. It was an impressive digital marketing event that brought together talented professionals under one roof for a full day of insightful discussion.

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With customer behaviour and preferences always changing and getting increasingly complex, it is ever more important to collect and analyse the right data to draw the needed insights for your business. These valuable insights would then form part of the digital strategy that will maximise the performance of your website and individual site pages.

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Nearly 3 out of 4 Kiwis have ordered a gift online. Price and offers are the factors that encourages Kiwis to order gifts online. These are some of the results of the consumer survey included in the new industry report published by FIRST.

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By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Toyworld currently takes the lead in natural search rankings and is the most visible site in the toys market in Google's search engine results page. Toyworld dominates the search landscape, capturing a big portion of online demand thanks to prominent organic and paid search presence.

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"Search is substantially better at driving e-commerce traffic than any other digital channel, especially social" (Source: marketingcharts.com). FIRST, a leading online marketing agency located in Auckland, has just released a new industry report showing how visible cruise holiday providers are within Google's search engine.

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"Organic position #1 drives 33% of total clicks of top 15.Sites listed on the first Google search results page generate 92% of all traffic from an average search" (Source: chitika.com). Despite ranking well for organic listings, Wotif is still investing heavily in paid advertising which allows it to dominate the first page of Google's search engine with multiple listings.

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In a consumer survey conducted by FIRST, it revealed that most Kiwis go to online car sales aggregators such as Trade Me or Autotrader when considering purchasing a car. Other places that they go to are the physical dealerships of car dealers, online search engines and websites of known car dealers.

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FIRST, a leading digital marketing agency in New Zealand with over 15 years of experience in digital strategy, analytics, conversion and search marketing, has just released a new industry report with a consumer survey revealing that price and offers are almost equally important to Kiwis as the quality of the furniture.

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FIRST, an award-winning team of smart Digital Marketers who have helped over 300 companies across 100 industries achieve success online, has just released a new industry report showing how visible campervan and motorhome providers are within Google's search engine.

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In a new industry report published by FIRST, it revealed that the online travel insurance industry in New Zealand is dominated by Southern Cross. Despite ranking well in organic search results, this travel insurance provider is still investing in paid search for incremental clicks.

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FIRST, a leading digital marketing agency in New Zealand with over 15 years of experience in digital strategy, analytics, conversion and search marketing, has just published an industry report showing how visible personal loans providers are within Google’s search engine.

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In a consumer survey conducted by FIRST, more than 40% of Kiwis who enter the physical stores of consumer electronics have the intention of buying the product online.

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In the industry report published by FIRST, it showed that only banks were present in the top positions in ogranic search in the home loans market beating non-bank lenders.

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In its new industry report, FIRST reveals the leading life and health insurance providers in the organic search landscape by utilising its bespoke metric called Rankings Based Reach (RBR).

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In a new industry report, FIRST has investigated the organic search engine rankings for NZ consumer searches focused on contents, house and car insurances.

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Which online home appliance and whiteware stores are taking the lead in organic search?

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What are important online grocery shopping habits of Kiwis today? Which grocery stores are taking the lead in organic and paid search? FIRST's Industry Report and Consumer Survey provide you with the answers you need.

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Which toy stores are leading in NZ organic search? And what are Kiwi consumer shopping behaviours? Find out where Toyworld, Toys "R" Us, Trade Me and many other toy stores are ranking and who is taking the lead.

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Which toy stores are leading in NZ organic search? And what are Kiwi consumer shopping behaviours? Find out where Toyworld, Toys "R" Us, Trade Me and many other toy stores are ranking and who is taking the lead.

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If you are interested in the gift industry market this article might attract your attention.

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A new SEO industry report showing which cruise holiday providers are taking the lead in New Zealand organic search, including a consumer survey has just been released by FIRST.

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  FIRST has just released a new industry report showing how visible accommodation providers are in NZ and AU search engines and insights about Kiwi consumer behaviour.

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Sometimes the answer is easier than you think.

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FIRST has carried out this brand new SEO furniture industry report and consumer survey, showing how visible New Zealand's furniture providers are within Google's Search Engine. Additionally they carried out a consumer survey revealing what consumers consider as most important when buying new furniture.

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Read on to find out which campervan and motorhome providers are leading online...

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FIRST NZ has just released a new case study showing how Serato increased YouTube video views by 145% at a cost per view of $0.03.

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Find out which eyewear providers are offering the best customer experience, where Kiwis go when searching for new eyewear and what would encourage participants to purchase online more frequently.

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FIRST NZ has just released a new case study showing how they increased per visitor revenue by 78.6% for a particular landing page on RentalCars NZ website. Read full post for more insights.

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