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FIRST.

39 posts | 42 images

FIRST is a team focused on transforming businesses and creating market leaders. They innovate, test and optimise to capture opportunities for businesses. Unlike others, they are data-driven with a no bull approach that keeps things simple and makes a measurable difference!

Our expertise in digital has been built on over 14 years’ experience in digital marketing strategies, web design and build, search marketing and digital campaigns.

Joined July 2014
4,905 profile views
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News 3 Dec 2015
43.3% Increased Interaction on 'Enquiry' Triggers for House of Travel By Adding One Thing

If you're not constantly testing and making tweaks on your ecommerce site you could be missing out on potential online sales. This case study will show you that even the smallest of change can have a big impact on the way people engage with a site.

HOUSE OF TRAVEL INCREASED INTERACTION ON 'ENQUIRY' TRIGGERS 43.3% BY ADDING THIS ONE THING

717 views

News 2 Dec 2015
Prepare Your Toys Ecommerce Site For More Online Conversions This Season

According to Google's article on holiday shopping trends in 2015, 78% of holiday shoppers used the internet to research gifts last year and 40% of holiday shopping occurred online. Interestingly, rather than wait for a single sale day, most people started shopping before Halloween.

TOYS ONLINE RETAIL INDUSTRY REPORT – CRO 2015

755 views

Business 25 Nov 2015
[Free Industry Report] What are the critical elements that your camping online retail website should have to maximise online conversions?

This industry report evaluates eight camping online retail websites based on a bespoke Conversion Experience Scoring (CXS) analysis framework developed by FIRST.

Camping Online Retail CRO Industry Report

1,237 views

News 19 Nov 2015
How Dymocks Books Increased Online Conversion Rate By 40.48%

Read about the case study to learn more about the Conversion Rate Optimisation (CRO) process that helped Dymocks increase conversion rate by 40.48%.

Dymocks Conversion Case Study Results

684 views

News 3 Nov 2015
[Free Industry Report] Homeware Online Retail CRO Industry Report

Find out which homeware online retailers are taking the lead in having the core conversion elements in their homepages and category pages to maximise online conversions.

HOMEWARE ONLINE RETAIL INDUSTRY REPORT – CRO 2015

656 views

News 27 Oct 2015
[Industry Report] Men's Fashion Online Retail - Online Conversions

Which online retailers in the men's fashion industry are maximising online conversions? Find out more in this industry report.

MEN'S FASHION ONLINE RETAIL INDUSTRY REPORT – CRO 2015

699 views

News 13 Oct 2015
[Free Case Study] Pure Journeys Increase Travel Bookings By 110% With Data-driven Digital Strategy

Find out the data-driven digital strategy and methodology implemented by FIRST that helped Pure Journeys achieve 52% increase in email leads, 110% increase in bookings and 220% increase in enquiries.

Pure Journeys Digital Strategy Results

691 views

News 16 Sep 2015
New Zealand Facebook Demographics and Usage Statistics (Infographic)

Facebook remains the goliath of social media, leading all social networks with 81% reach of the total digital population in the U.S. and nearly 230 billion minutes of user engagement. With time spent that is 18x that of the next biggest social network, Instagram. The question is, does this apply to New Zealand?

NEW ZEALAND FACEBOOK DEMOGRAPHICS AND USAGE STATISTICS [INFOGRAPHIC]

1,085 views

News 11 Sep 2015
Only 2 Days Left! Act Quick - Get Your Free Customised Google Analytics Audit Report and Consultation

Uncover your next steps for smarter and data-driven marketing. FIRST offers a FREE Custom Google Analytics Audit Report with Consultation for a limited period to help you gain valuable and actionable insights for your business.

FREE CUSTOMISED GOOGLE ANALYTICS AUDIT REPORT AND CONSULTATION

750 views

News 1 Sep 2015
Free Case Study: The Performance Display Strategy That Increased Revenue 10X In 5 Months For A Global Brand

FIRST, a leading digital agency in New Zealand, has just released a new case study on how it helped a growing Auckland based fashion retail chain increase Performance Display revenue 10X in 5 months.

Customer Testimonial: Maree Lawrence, Senior Brand Marketing Manager of Pumpkin Patch

725 views

News 27 Aug 2015
Free Case Study: Harmoney Partners With FIRST To Gain Deeper Customer Insights And Smarter Campaign Optimisation

FIRST NZ has just released a case study on how a custom built Google Analytics and Google Tag Manager set-up helped Harmoney provide a better online user experience to its customers.

HARMONEY PARTNERS WITH FIRST TO GAIN DEEPER CUSTOMER INSIGHTS AND SMARTER CAMPAIGN OPTIMISATION

627 views

Business 14 Aug 2015
Google Partners Masterclass 2015 Insights Part 1: Winning Customer Micro-Moments

Last 7th of August, together with the team at FIRST, I attended the Google Partners Masterclass 2015 held at the ANZ Viaduct Centre in Auckland. It was an impressive digital marketing event that brought together talented professionals under one roof for a full day of insightful discussion.

Google Micro-Moments

762 views

Business 28 May 2015
The Path to More Conversions: Analytics and Strategy

With customer behaviour and preferences always changing and getting increasingly complex, it is ever more important to collect and analyse the right data to draw the needed insights for your business. These valuable insights would then form part of the digital strategy that will maximise the performance of your website and individual site pages.

Homepage Review – Noel Leeming

822 views

Business 27 May 2015
Take the Guesswork Out of Online Engagement with Data and Metrics - Gifts Online Industry Report

Nearly 3 out of 4 Kiwis have ordered a gift online. Price and offers are the factors that encourages Kiwis to order gifts online. These are some of the results of the consumer survey included in the new industry report published by FIRST.

Searching for Gifts Online - NZ SEO Reach

693 views

Business 26 May 2015
How Search Can Help You Be the #1 Toy Brand Online

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Toyworld currently takes the lead in natural search rankings and is the most visible site in the toys market in Google's search engine results page. Toyworld dominates the search landscape, capturing a big portion of online demand thanks to prominent organic and paid search presence.

Brand search trends in New Zealand for Toy providers

731 views

Business 26 May 2015
Why Search Makes Sense For The Cruise Holiday Online Industry

"Search is substantially better at driving e-commerce traffic than any other digital channel, especially social" (Source: marketingcharts.com). FIRST, a leading online marketing agency located in Auckland, has just released a new industry report showing how visible cruise holiday providers are within Google's search engine.

Rankings Based Reach for Cruise Holiday Providers in New Zealand

619 views

Business 25 May 2015
Organic and Paid Search: Making It Easier for Top Accommodation Provider, Wotif

"Organic position #1 drives 33% of total clicks of top 15.Sites listed on the first Google search results page generate 92% of all traffic from an average search" (Source: chitika.com). Despite ranking well for organic listings, Wotif is still investing heavily in paid advertising which allows it to dominate the first page of Google's search engine with multiple listings.

Rankings Based Reach (RBR) for Accommodation Providers in New Zealand

711 views

Business 25 May 2015
Used cars or Car brands, Trade Me or Car dealers? How Kiwis shop for cars today

In a consumer survey conducted by FIRST, it revealed that most Kiwis go to online car sales aggregators such as Trade Me or Autotrader when considering purchasing a car. Other places that they go to are the physical dealerships of car dealers, online search engines and websites of known car dealers.

Google Search Trend for 'Cheap Cars' in New Zealand

779 views

Business 22 May 2015
Get your share of online furniture sales in 2015

FIRST, a leading digital marketing agency in New Zealand with over 15 years of experience in digital strategy, analytics, conversion and search marketing, has just released a new industry report with a consumer survey revealing that price and offers are almost equally important to Kiwis as the quality of the furniture.

Searching for Furniture Online 2015

869 views

Business 22 May 2015
Which campervans and motorhomes providers are maximising their online market share?

FIRST, an award-winning team of smart Digital Marketers who have helped over 300 companies across 100 industries achieve success online, has just released a new industry report showing how visible campervan and motorhome providers are within Google's search engine.

Rankings Based Reach for Campervans and Motorhomes Providers

793 views

Business 21 May 2015
Which travel insurance provider stands out in NZ online search?

In a new industry report published by FIRST, it revealed that the online travel insurance industry in New Zealand is dominated by Southern Cross. Despite ranking well in organic search results, this travel insurance provider is still investing in paid search for incremental clicks.

How do Kiwis apply for insurance?

690 views

Business 21 May 2015
What everybody ought to know about being #1 in the personal loans online market

FIRST, a leading digital marketing agency in New Zealand with over 15 years of experience in digital strategy, analytics, conversion and search marketing, has just published an industry report showing how visible personal loans providers are within Google’s search engine.

Searching for Personal Loans Online - NZ SEO Reach 2015

1,002 views

Business 20 May 2015
Stores or Online? Where do Kiwis go for their electronics?

In a consumer survey conducted by FIRST, more than 40% of Kiwis who enter the physical stores of consumer electronics have the intention of buying the product online.

Rankings Based Reach for Consumer Electronics Providers

799 views

Business 20 May 2015
How Do Banks Do It? Home Loans Online In NZ Today

In the industry report published by FIRST, it showed that only banks were present in the top positions in ogranic search in the home loans market beating non-bank lenders.

Consumer Research: Who gives the best advice on home loans?

698 views

Business 19 May 2015
Principal strategy for generating life and health insurance online sales

In its new industry report, FIRST reveals the leading life and health insurance providers in the organic search landscape by utilising its bespoke metric called Rankings Based Reach (RBR).

Rankings Based Reach (RBR) for Life and Health Insurance Providers

971 views

Business 19 May 2015
Where do Kiwis go for their contents, house and car insurance?

In a new industry report, FIRST has investigated the organic search engine rankings for NZ consumer searches focused on contents, house and car insurances.

Brand Search Volume for Contents, House and Car Insurance

976 views

Business 15 May 2015
How SEO helped the leading home appliance provider dominate the online search landscape

Which online home appliance and whiteware stores are taking the lead in organic search?

Home Appliances and Whiteware Rankings Based Reach

736 views

Business 14 May 2015
Online Grocery Shopping in NZ Today

What are important online grocery shopping habits of Kiwis today? Which grocery stores are taking the lead in organic and paid search? FIRST's Industry Report and Consumer Survey provide you with the answers you need.

Groceries Online Rankings Based Reach

853 views

News 19 Dec 2014
Toys Online SEO Industry Report

Which toy stores are leading in NZ organic search? And what are Kiwi consumer shopping behaviours? Find out where Toyworld, Toys "R" Us, Trade Me and many other toy stores are ranking and who is taking the lead.

toys seo industry report

875 views

News 19 Dec 2014
Toys Online SEO Industry Report

Which toy stores are leading in NZ organic search? And what are Kiwi consumer shopping behaviours? Find out where Toyworld, Toys "R" Us, Trade Me and many other toy stores are ranking and who is taking the lead.

986 views

News 18 Nov 2014
Which Gift Provider Is Leading In Organic Search – NZ SEO Industry Report & Consumer Survey

If you are interested in the gift industry market this article might attract your attention.

Gift SEO industry report

590 views

News 23 Oct 2014
Which Cruise Holiday Provider Is Leading The Field In Organic Search? NZ SEO Reach

A new SEO industry report showing which cruise holiday providers are taking the lead in New Zealand organic search, including a consumer survey has just been released by FIRST.

cruise holiday seo industry report

521 views

News 13 Oct 2014
Accommodation Providers SEO industry report NZ / AUS Reach

  FIRST has just released a new industry report showing how visible accommodation providers are in NZ and AU search engines and insights about Kiwi consumer behaviour.

Accommodation SEO Industry Report NZ / AUS Reach

503 views

Business 11 Sep 2014
Are you a car dealer & would like to know how to increase sales?

Sometimes the answer is easier than you think.

Consumer Survey question

513 views

News 26 Aug 2014
New Furniture Industry Report and Consumer Shopping Behaviour

FIRST has carried out this brand new SEO furniture industry report and consumer survey, showing how visible New Zealand's furniture providers are within Google's Search Engine. Additionally they carried out a consumer survey revealing what consumers consider as most important when buying new furniture.

Furniture Industry Report

563 views

News 7 Aug 2014
Campervans and Motorhomes Online - NZ Reach

Read on to find out which campervan and motorhome providers are leading online...

campervans and motorhomes

504 views

News 25 Jul 2014
How Serato increased YouTube promoted video views by 145%? – YouTube Case Study

FIRST NZ has just released a new case study showing how Serato increased YouTube video views by 145% at a cost per view of $0.03.

YouTube promoted Video

658 views

News 22 Jul 2014
Which eyewear providers lead the field in NZ? – A/B Testing Industry Report and Survey

Find out which eyewear providers are offering the best customer experience, where Kiwis go when searching for new eyewear and what would encourage participants to purchase online more frequently.

cro website optimisation

511 views

Business 9 Jul 2014
Small Changes on Your Website can Make a Big Difference - Case Study

FIRST NZ has just released a new case study showing how they increased per visitor revenue by 78.6% for a particular landing page on RentalCars NZ website. Read full post for more insights.

Conversion Rate Optimisation Case Study

574 views