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New Zealand

Member since: 9 July 2014
Profile views: 3992

FIRST is a team focused on transforming businesses and creating market leaders. They innovate, test and optimise to capture opportunities for businesses. Unlike others, they are data-driven with a no bull approach that keeps things simple and makes a measurable difference!

Our expertise in digital has been built on over 14 years’ experience in digital marketing strategies, web design and build, search marketing and digital campaigns.

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News (39)

Thursday, 3 December 2015
News 11:47AM
43.3% Increased Interaction on 'Enquiry' Triggers for House of Travel By Adding One Thing

If you're not constantly testing and making tweaks on your ecommerce site you could be missing out on potential online sales. This case study will show you that even the smallest of change can have a big impact on the way people engage with a site.


Wednesday, 2 December 2015
News 9:05AM
Prepare Your Toys Ecommerce Site For More Online Conversions This Season

According to Google's article on holiday shopping trends in 2015, 78% of holiday shoppers used the internet to research gifts last year and 40% of holiday shopping occurred online. Interestingly, rather than wait for a single sale day, most people started shopping before Halloween.


Wednesday, 25 November 2015
Business 3:45PM
[Free Industry Report] What are the critical elements that your camping online retail website should have to maximise online conversions?

This industry report evaluates eight camping online retail websites based on a bespoke Conversion Experience Scoring (CXS) analysis framework developed by FIRST.


Thursday, 19 November 2015
News 5:21PM
How Dymocks Books Increased Online Conversion Rate By 40.48%

Read about the case study to learn more about the Conversion Rate Optimisation (CRO) process that helped Dymocks increase conversion rate by 40.48%.


Tuesday, 3 November 2015
News 12:24PM
[Free Industry Report] Homeware Online Retail CRO Industry Report

Find out which homeware online retailers are taking the lead in having the core conversion elements in their homepages and category pages to maximise online conversions.


Tuesday, 27 October 2015
News 3:14PM
[Industry Report] Men's Fashion Online Retail - Online Conversions

Which online retailers in the men's fashion industry are maximising online conversions? Find out more in this industry report.


Tuesday, 13 October 2015
News 10:17AM
[Free Case Study] Pure Journeys Increase Travel Bookings By 110% With Data-driven Digital Strategy

Find out the data-driven digital strategy and methodology implemented by FIRST that helped Pure Journeys achieve 52% increase in email leads, 110% increase in bookings and 220% increase in enquiries.


Wednesday, 16 September 2015
News 11:24AM
New Zealand Facebook Demographics and Usage Statistics (Infographic)

Facebook remains the goliath of social media, leading all social networks with 81% reach of the total digital population in the U.S. and nearly 230 billion minutes of user engagement. With time spent that is 18x that of the next biggest social network, Instagram. The question is, does this apply to New Zealand?


Friday, 11 September 2015
News 9:30AM
Only 2 Days Left! Act Quick - Get Your Free Customised Google Analytics Audit Report and Consultation

Uncover your next steps for smarter and data-driven marketing. FIRST offers a FREE Custom Google Analytics Audit Report with Consultation for a limited period to help you gain valuable and actionable insights for your business.


Tuesday, 1 September 2015
News 3:16PM
Free Case Study: The Performance Display Strategy That Increased Revenue 10X In 5 Months For A Global Brand

FIRST, a leading digital agency in New Zealand, has just released a new case study on how it helped a growing Auckland based fashion retail chain increase Performance Display revenue 10X in 5 months.


Thursday, 27 August 2015
News 12:59PM
Free Case Study: Harmoney Partners With FIRST To Gain Deeper Customer Insights And Smarter Campaign Optimisation

FIRST NZ has just released a case study on how a custom built Google Analytics and Google Tag Manager set-up helped Harmoney provide a better online user experience to its customers.


Friday, 14 August 2015
Business 12:09PM
Google Partners Masterclass 2015 Insights Part 1: Winning Customer Micro-Moments

Last 7th of August, together with the team at FIRST, I attended the Google Partners Masterclass 2015 held at the ANZ Viaduct Centre in Auckland. It was an impressive digital marketing event that brought together talented professionals under one roof for a full day of insightful discussion.


Thursday, 28 May 2015
Business 12:16PM
The Path to More Conversions: Analytics and Strategy

With customer behaviour and preferences always changing and getting increasingly complex, it is ever more important to collect and analyse the right data to draw the needed insights for your business. These valuable insights would then form part of the digital strategy that will maximise the performance of your website and individual site pages.


Wednesday, 27 May 2015
Business 9:17AM
Take the Guesswork Out of Online Engagement with Data and Metrics - Gifts Online Industry Report

Nearly 3 out of 4 Kiwis have ordered a gift online. Price and offers are the factors that encourages Kiwis to order gifts online. These are some of the results of the consumer survey included in the new industry report published by FIRST.


Tuesday, 26 May 2015
Business 12:12PM
How Search Can Help You Be the #1 Toy Brand Online

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Toyworld currently takes the lead in natural search rankings and is the most visible site in the toys market in Google's search engine results page. Toyworld dominates the search landscape, capturing a big portion of online demand thanks to prominent organic and paid search presence.


Business 10:32AM
Why Search Makes Sense For The Cruise Holiday Online Industry

"Search is substantially better at driving e-commerce traffic than any other digital channel, especially social" (Source: FIRST, a leading online marketing agency located in Auckland, has just released a new industry report showing how visible cruise holiday providers are within Google's search engine.


Monday, 25 May 2015
Business 11:39AM
Organic and Paid Search: Making It Easier for Top Accommodation Provider, Wotif

"Organic position #1 drives 33% of total clicks of top 15.Sites listed on the first Google search results page generate 92% of all traffic from an average search" (Source: Despite ranking well for organic listings, Wotif is still investing heavily in paid advertising which allows it to dominate the first page of Google's search engine with multiple listings.


Business 10:54AM
Used cars or Car brands, Trade Me or Car dealers? How Kiwis shop for cars today

In a consumer survey conducted by FIRST, it revealed that most Kiwis go to online car sales aggregators such as Trade Me or Autotrader when considering purchasing a car. Other places that they go to are the physical dealerships of car dealers, online search engines and websites of known car dealers.


Friday, 22 May 2015
Business 9:52AM
Get your share of online furniture sales in 2015

FIRST, a leading digital marketing agency in New Zealand with over 15 years of experience in digital strategy, analytics, conversion and search marketing, has just released a new industry report with a consumer survey revealing that price and offers are almost equally important to Kiwis as the quality of the furniture.


Business 9:33AM
Which campervans and motorhomes providers are maximising their online market share?

FIRST, an award-winning team of smart Digital Marketers who have helped over 300 companies across 100 industries achieve success online, has just released a new industry report showing how visible campervan and motorhome providers are within Google's search engine.


Thursday, 21 May 2015
Business 9:15AM
Which travel insurance provider stands out in NZ online search?

In a new industry report published by FIRST, it revealed that the online travel insurance industry in New Zealand is dominated by Southern Cross. Despite ranking well in organic search results, this travel insurance provider is still investing in paid search for incremental clicks.


Business 8:44AM
What everybody ought to know about being #1 in the personal loans online market

FIRST, a leading digital marketing agency in New Zealand with over 15 years of experience in digital strategy, analytics, conversion and search marketing, has just published an industry report showing how visible personal loans providers are within Google’s search engine.


Wednesday, 20 May 2015
Business 2:09PM
Stores or Online? Where do Kiwis go for their electronics?

In a consumer survey conducted by FIRST, more than 40% of Kiwis who enter the physical stores of consumer electronics have the intention of buying the product online.


Business 11:42AM
How Do Banks Do It? Home Loans Online In NZ Today

In the industry report published by FIRST, it showed that only banks were present in the top positions in ogranic search in the home loans market beating non-bank lenders.


Tuesday, 19 May 2015
Business 10:26AM
Principal strategy for generating life and health insurance online sales

In its new industry report, FIRST reveals the leading life and health insurance providers in the organic search landscape by utilising its bespoke metric called Rankings Based Reach (RBR).


Business 9:47AM
Where do Kiwis go for their contents, house and car insurance?

In a new industry report, FIRST has investigated the organic search engine rankings for NZ consumer searches focused on contents, house and car insurances.


Friday, 15 May 2015
Business 10:37AM
How SEO helped the leading home appliance provider dominate the online search landscape

Which online home appliance and whiteware stores are taking the lead in organic search?


Thursday, 14 May 2015
Business 4:52PM
Online Grocery Shopping in NZ Today

What are important online grocery shopping habits of Kiwis today? Which grocery stores are taking the lead in organic and paid search? FIRST's Industry Report and Consumer Survey provide you with the answers you need.


Friday, 19 December 2014
News 10:32AM
Toys Online SEO Industry Report

Which toy stores are leading in NZ organic search? And what are Kiwi consumer shopping behaviours? Find out where Toyworld, Toys "R" Us, Trade Me and many other toy stores are ranking and who is taking the lead.


News 10:32AM
Toys Online SEO Industry Report

Which toy stores are leading in NZ organic search? And what are Kiwi consumer shopping behaviours? Find out where Toyworld, Toys "R" Us, Trade Me and many other toy stores are ranking and who is taking the lead.


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