Searching for Personal Loans Online - NZ SEO Reach 2015 Searching for Personal Loans Online - NZ SEO Reach 2015 CREDIT: FIRST.

What everybody ought to know about being #1 in the personal loans online market

Thursday 21 May 2015, 8:44AM

FIRST, a leading digital marketing agency in New Zealand with over 15 years of experience in digital strategy, analytics, conversion and search marketing, has just published an industry report showing how visible personal loans providers are within Google’s search engine. By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Finance Now currently takes the lead in natural search rankings and is the most visible site in the personal loans market in Google’s search engine results. The rest of its competitors have RBR scores of less than 15%, which means that runner-up personal loan providers have to optimise personal loan related search terms if they want to remain competitive online. In this competitive industry, these providers are missing out optimising on the most cost effective marketing channel - search. 

Google search trend data showed a significant uplift for the search term 'payday loans' among New Zealand customers since August 2012. It has retained its high search volume in the following years which calls for the need of implementing a digital strategy that focuses on natural search optimisation for the most popular keywords and phrases used by most Kiwis looking to apply for a personal loan.

A consumer survey was carried out that revealed the most important factors for Kiwis when considering to apply for a personal loan. The survey also showed the top three purposes or reasons why Kiwis apply for a personal loan.

To find out more, download for FREE the Personal Loans Online Industry Report.