Rankings Based Reach for Campervans and Motorhomes Providers Rankings Based Reach for Campervans and Motorhomes Providers CREDIT: FIRST.

Which campervans and motorhomes providers are maximising their online market share?

Friday 22 May 2015, 9:33AM

FIRST, an award-winning team of smart Digital Marketers who have helped over 300 companies across 100 industries achieve success online, has just released a new industry report showing how visible campervan and motorhome providers are within Google’s search engine. 

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Maui currently takes the lead in natural search rankings and is the most visible site in the campervans and motorhomes market in the Google search engine results compared to its major competitors. 

The campervans and motorhomes market is highly competitive, urging players to optimise their RBR to get ahead of their competition. FIRST also found out that majority of the sites have very low RBR scores, less than 20%. This represents a big opportunity for natural search optimisation. Popular search phrases are missing from most sites and in most cases very little is being done with organic search.

Included in the industry report is a consumer survey conducted by FIRST on what is most important for Kiwis searching for campervans and motorhomes online. It also reveals the top places customers go to when searching for information about campervans and motorhomes. 

Discover more by downloading for FREE the Campervans and Motorhomes Online Industry Report.