BUSINESS

Searching for Furniture Online 2015 Searching for Furniture Online 2015 CREDIT: FIRST.

Get your share of online furniture sales in 2015

Friday 22 May 2015, 9:52AM
By FIRST.
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FIRST, a leading digital marketing agency in New Zealand with over 15 years of experience in digital strategy, analytics, conversion and search marketing, has just released a new industry report with a consumer survey revealing that price and offers are almost equally important to Kiwis as the quality of the furniture. Consumers said that they choose to buy online because it saves time and is often cheaper than buying from the physical store. The industry report also showed how visible furniture providers are within Google’s search engine. 

Search trends data indicate a high search volume for the search terms 'cheap furniture' and 'furniture online' among New Zealand customers during the last 5 years. Furniture providers can increase online market share by maximising search engine optimisation for these key phrases.

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Target Furniture currently takes the lead in natural search rankings and is the most visible site in the furniture market in Google’s search engine results compared to its major competitors. Although, it is the RBR leader in the industry, it is closely followed by Harvey Norman and Freedom Furniture. 

In this competitive industry, retailers are missing out optimising on the most cost effective marketing channel - search. A data-driven digital strategy that integrates both organic and paid search should be a key customer acquisition and revenue driver for furniture providers.

Learn more about this by downloading for FREE the full Furniture Online Industry Report