BUSINESS

Searching for Gifts Online - NZ SEO Reach Searching for Gifts Online - NZ SEO Reach CREDIT: FIRST.

Take the Guesswork Out of Online Engagement with Data and Metrics - Gifts Online Industry Report

Wednesday 27 May 2015, 9:17AM
By FIRST.
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Nearly 3 out of 4 Kiwis have ordered a gift online. Price and offers are the factors that encourages Kiwis to order gifts online. These are some of the results of the consumer survey included in the new industry report published by FIRST. The report shows how visible gift providers are within Google’s search engine. 

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Not Socks Gifts currently is the most visible site in the gifts market in Google’s search engine results compared to its major competitors. Although, it is the RBR leader in the industry, it is closely followed by Funky Gifts. The rest of the gift providers have low RBR scores of less than 10% which indicates that there is still a lot of room for online growth.

To remain competitive in the gifts market, providers must focus on giving quality and positive online customer experience. Given relatively low RBR scores, search results are broadly dispersed among a wide range of competitors. In this competitive industry, retailers are missing out optimising on the most cost effective marketing channel - search. 

A data-driven and comprehensive digital strategy that integrates both organic and paid search should be a key customer acquisition and revenue driver for gift providers.

As a Google Analytics Certified Partner, and with an experienced team of analytics consultants, FIRST leads the way in turning raw data into actionable business intelligence. FIRST will help you to develop a tracking framework to understand how your customers are interacting with your brand and the changes needed to improve the return of your digital investment.

Discover more by downloading the FREE full Gifts Online Industry Report