Now there’s an easy way to decide which consumable brands to buy – thanks to the recommendations of thousands of Kiwi shoppers, just like you.
Black Box, the country’s biggest in-home sampling company, has shone a light on the products people are more likely to purchase and recommend to others.
First, it asks its thousands of everyday Kiwi consumers to rate the products they receive in their Black Box. Then it shares the results to help make shopping easier for everyone.
The company has used this information, from the around 100,000 households it surveys, to create new Members’ Recommendation Awards.
Once customers have used the products from Black Box, they are asked a range of questions about each product, such as willingness to purchase and whether or not they would recommend the product to others.
Products that score 90 percent consumer recommendation or higher are awarded a gold medal, while products that achieve 80-90 percent get a silver medal.
SampleCo Black Box general manager, Clinton Beuvink, says the medal-winning products are the cream of the crop.
“Our gold and silver medals have been given a seal of approval from people who have already used that product,” says Clinton. “It’s a great way for busy shoppers to save time as each product has essentially been endorsed by thousands of people just like them. The guesswork has already been done for them.”
Clinton says today’s retail environment is highly competitive so when it comes to making products stand out, every little bit counts.
“Consumers are faced with a huge variety of choice these days, making it difficult to know what to buy,” he says. “A product with a Black Box medal sticker will make consumers feel more confident that the product will be a winner.”
The gold and silver sticker-bearing products are mainly recognisable household name brands ranging from food and beverages to household cleaning.
“The ultimate winner of the Members’ Recommendation Awards is the consumer as this will help guide them to the best products next time they’re shopping,” says Clinton.
The Members’ Recommendation Awards gold and silver products are available in supermarkets, petrol stations, pharmacies and cafes nationwide.
For more on SampleCo Black Box, visit: www.sampleco.co.nz
Black Box Members’ Recommendation Awards gold medal winners
Oriental Merchant – Obento Panko Breadcrumbs
Goodman Fielder - Nature’s Fresh Wraps
Arnotts – Campbell’s Real Stock Chicken
Pacific Refreshments PTE Ltd– MOST Organic Juice
Selleys – Selleys Sugar Soap Wipes
Goodman Fielder – Edmonds Gluten Free Flour
Cookie Time - Cookie Time Gluten Free Chocolate Chunk Cookie
Verkerks - Verkerks Chorizo Salami
Simply Squeezed - Simply Squeezed Super Juice Happy Belly
Griffins - Huntley & Palmers Baked Flatbread
Clorox - Mono Magic Non-Stick Foil
Lemon Fresh - Lemon Fresh Lemon Juice and Lime Juice
Arnotts - Shapes Light & Crispy
Black Box Members’ Recommendation Awards silver medal winners
Kellogg’s – Kellogg’s Special K Cracker Crisps Sour Cream & Chives
NZ Sugar - Simply Pure Rice Bran Oil
Asaleo Care - Treasures Baby Wipes
Kleen Co- Green Kleen Multipurpose Cleaner
3M- Scotch-Brite Stay Clean Dishwand
Quantum Pacific - Ceraclen Washing Machine Cleaner
Hubbards - Hubbards Thank Goodness Gluten Free Muesli
Oriental Merchant -Chef's World Pad Thai Noodles
Healtheries - Healtheries Fruit Teas and Be Sleepy
Goodman Fielder - Molenberg Super Thick Bread
Doewe Egbert - Bach Espresso Working Bee & Our Special Place
LHF- Urban Chef Sticky Chilli Mayo
Aspen Pharmacare - Zantac®
About Black Box
Black Box launched in 2014 and has quickly grown to a membership of over 140,000 New Zealanders. Members are sent full-sized samples of products tailored to their lifestyle. After using the products, members are then required to complete surveys on the products they received. In its first year, Black Box delivered more than 100,000 boxes to its members and is on track to deliver 150,000 boxes this year.