Tips for a Stellar Welcome Email

Monday 15 August 2016, 2:22PM
By Perry Bernard

How do you start a good email relationship?

Let’s say you’ve set up a good method of bringing in new subscribers to your email content; you have a subscriber form prominently featured in your website, quick forms to fill in along with the bill at your outlet and so on. Let’s say some customers and potential ones are all too eager to respond. That means they’ve responded to you and in fact become the ones to start the relationship.

What next?

It’s your welcome email that really seals the deal for you. Every so often, people do go out on first dates and never on a second after all. If you want to create one of those stellar welcome emails that will take the brand-consumer relationship into a whole new dimension, take a note of these fundamentals to get you started:

Send it off immediately!

Don’t wait days to send off the first email in the first place. Set up a system that makes your bulk email provider send off an automated welcome message immediately. We recommend sending it off within a day at most.

Give them good reasons

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