Service based businesses have to try that much harder to get their message across since there is no physical product you can show off. You could be a plumber, a janitorial service, a coach or even a dating service but you still have to let your customers and potential ones know you can get the job done right. Here are a few possible emails you could try sending out to make your service shine and stand out against the competition:
The best way to show off how well you work is to create a low budget video demo of you or your team in action. Ensure you have someone with good editing skills on board to make the video look slick and professional even if you opt to film in with your smartphone. Ideally you should have either a YouTube or Vimeo channel that you can upload these videos to and then email your subscriber base the link.