Birthdays make everyone feel a little special and it also allows marketers to engage with their customers. Imagine if it was your birthday and your inbox was flooded with free offers and discounts from your favourite places? It’s probably one of the best ways in which you can use email marketing on the most personalized level possible.
Use your bulk email provider to set up automated birthday greetings based on the information you have on each contact and create a one-time, one-day only offer that will take feeling special on your birthday to a whole ‘nother level.
Imagine if you were a restaurant or bakery? You could ask them to drop in for a special meal or even bake them a birthday cake on the house! Ideally, you would want to send them this email a couple of days in advance, if that were the case, so they could patronize your outlet on their special day. The offer ensures that they are spending a part of their day with you, increasing customer interaction. Chances are they won’t be coming alone after all which will probably give you more business than you were expecting just by making someone feel special on their birthday.