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The B2B marketing area is a far more complex playing field than that of B2C and as such needs specific, strategic direction that will drive it from different perspectives. While consumer based content marketing is becoming easier to understand and read in terms of what is trending, let’s take a closer look at some of the more complex trends to watch out for in terms of B2B marketing for 2015:
The Mobile Dominatrix
That’s right – mobile is dominating right now across all sectors and will go on to reign as queen in the content marketing domain in the coming year. You need to understand that businesses are actually people too and are engaged in the same media as other consumers and as such this means you need to apply content optimization techniques for mobile and even wearable electronics to be able to access them – the difference is that your content has a more business-like tone and visual feel in order for you to distinguish your message from consumer brands.