Whether you like it or not, the hustle and bustle of the holiday season has landed and with it the bet that online sales this year are bigger than ever before is reaching fruition. If someone can avoid having to join the manic outdoor pace of the season in the midst of all their other daily issues, they most certainly would.
The fact that online devices including mobile ones are enabling sales to be made remotely along with free delivery options being available from most retailers, there is no doubt that more people are going to be making their holiday purchases like couch potatoes during the season.
The bad news is that you are not the only one who is in the know of this fact and many other retailers will be appealing for more ecommerce sales during the holidays. This means you need to be that much smarter at how you approach your remote holiday sales options with your audiences.
One thing you could have done is be the early bird and let your audiences know well ahead of time that this option is available so that they are prepared to be shopping from home thanks to you offering them this option first. You could have even created a stay at home Christmas sale in October for the early bird segment who get their shopping done well in advance.