Improve Open Rates with these Tweaks

Monday 15 August 2016, 2:48PM
By Perry Bernard

Is there really any point crafting the perfect email if no one actually opens and reads it? What is your open rate like? The subject line is actually half your journey because it is what makes a reader actually open the door and walk in to hear what you have to say. Here are some simple tweaks you could apply to your email marketing subject lines that would make a reader enticed enough to want to know more:

Keep your subject line as short as possible and get to the point. We recommend no more than 40 characters in total including spaces.
Avoid using words that sound like a sales pitch such as FREE for instance and instead try to make your content sound like you are delivering real value to the reader.

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