Guide to Holiday Email Marketing

Monday 15 August 2016, 3:04PM
By Perry Bernard

It’s a known fact that holiday marketing requires that much more time and effort in today’s competitive marketplace, if you want to rake in the sales you want as a result of increased purchases during this time of year. Everyone is screaming to get heard and chances are that the core offer that you have is probably the same as most of your competitors – so how do you stand out? This post is to give you, the email sender a chance to ensure all your email marketing strategies this season are most effective:

Before you start any of your planned activities, ensure you have all these elements in place:

Identify what you want to achieve – i.e. your goals are the most important way to start planning your email marketing activities for the season

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