Cyber Monday, the officially opening of the chaotic, end-of-year shopping season begins on the 1st of December this year making it a doubly ideal date to kick things off. This means the busiest time of the year is now upon you and your marketing team. If you have your activities carefully planned out, then you probably have very little to worry about.
The biggest thing to remember is that if you too are launching your digital seasonal activities on Cyber Monday with the rest of the internet marketing world, you need to be able to start with a bang – and this doesn’t necessarily mean having to release additional content – in fact it may be detrimental to you.
Here are three golden rules to take note of and avoid when it comes to Cyber Monday activities that you may just have enough time to iron through when the day dawns on you: