How to Dominate your Industry

Monday 15 August 2016, 3:06PM
By Perry Bernard

With the Christmas crowds beginning to flock, marketing strategies to attack the holiday season have well and truly been put in place. Although email marketing might not be as nearly engaging as social media or other marketing strategies, it is still the most persuasive form of digital communication for businesses to date.

Everyone has been a victim to copious amounts of spam that gets deleted before you can read the headline. Every day, countless email are either deleted or ignored, and sometimes, many of these emails may be of interest if we’d given them a chance. As a business, it’s your duty to make sure that your emails compel readers to listen. So here are some tips on how you can dominate email marketing this holiday season:

Short and Sweet

Arguably one of the most important and effective tips in the word of email marketing, is keeping your content short and sweet. In general, our attention spans are shrinking at rapid rates. This means that we hardly have time to filter through relevant emails, much less read lengthy ones. When it comes to emails, keeping your word count to a minimum is wise, both because our attention is diminishing as well as stirring up urgency.
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