Pantene Reveals it's NEW and Revolutionary SMART Pro-Vitamin Formula

Eighty five per cent of women dream of having long, free-flowing hair  and almost half of the women who have long hair want it even longer!  However, the #1 factor holding women back from achieving their long hair goals is having dry, damaged ends that need to be cut off.

FOR HAIR THAT IS STRONGER TO GO LONGER
The new Pantene SMART Pro-Vitamin Formula finds the weak spots in your hair and adapts to your hair needs to provide the right amount of conditioning along the length of the hair – from the roots (without greasiness), down to the last centimetre – making it strong in all of the right places. When hair is strong from root to tip it’s less likely to break so you can skip the next trim.

DAMAGE FROM STYLING IS A COMMON CONCERN
Each year on average, a woman’s hair is exposed to 12,000 brush strokes, 210 blow dries, 400 uses of straightening irons, 1,200 hours of UV damaging rays and up to ten colouring or chemical treatments – so it’s no wonder that 63% of women claim that damage is their biggest hair concern, especially when trying to grow their hair longer.

REVOLUTIONARY SMART TECHNOLOGY
The Advanced Conditioning SMART Pro-Vitamin Formula contains micro-targeting ingredients that read and respond to different levels of damage. These actives find the weak spots in your hair and adapt to give you just the right conditioning where you need it. Say goodbye to greasy roots and dry tips forever.

The Unique Formula

Unlike other conditioning formulas, the new SMART Pro Vitamin formula targets damage to repair and restore hair from the core.

It evenly melts into the fibre along the length, rather than depositing in heavy, less effective blob

Micro-targeting actives are quickly released so they can sense the areas in need

The conditioner reads and responds to areas in need while excess easily rinses away

When used as a regimen with Pantene shampoo, expect:

Instant absorption

Optimal conditioning from root to tip, without leaving heavy residue

Easy detangling wet or dry

Stronger hair from the first to the last cm

Free flowing and nourished hair

Pantene Ambassador and award winning UK singer-songwriter, Ellie Goulding knows the importance of having strong hair that can handle anything and struggles with the damage caused from constant styling:

“I put my hair through a lot of heat styling and colouring, especially when I’m touring. Up until now, I only used salon brands but now I’ve discovered Pantene’s SMART Pro-Vitamin there’s no going back. It keeps my hair strong and at its most beautiful.”

So whether your hair needs a boost of strength because of your rigorous daily exercise routine, post-pregnancy or you’re dreaming of extra length for an upcoming wedding, the new Pantene SMART Pro-Vitamin Formula helps achieve long, healthy and strong hair when you need it most!

Pantene introduces two new variants: the Pantene 3 Minute Miracle Smooth & Sleek Conditioner and Pantene Pro-Vitamin Long & Strong Shampoo and Conditioner.

The Pantene SMART Pro Vitamin collection of shampoos and conditioners will be available in supermarkets and pharmacies from 1st May 2017 RRP $8.58.