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"First in Mind, First in Choice": Atlas Copco New Zealand is the leader in the industrial equipment manufacturing industry. "First in Mind, First in Choice": Atlas Copco New Zealand is the leader in the industrial equipment manufacturing industry. CREDIT: Media PA

"First in Mind, First in Choice": Atlas Copco New Zealand is the leader in the industrial equipment manufacturing industry.

Wednesday 20 February 2019, 4:38PM
By Media PA

Sweden-based global industrial equipment manufacturing company Atlas Copco expanded to New Zealand in 1953. Since then, Atlas Copco New Zealand has been the number one provider of industrial productivity solutions for a multitude of businesses in the country.

Their state-of-the-art products benefit businesses in a wide range of industries such as food & beverage, dairy, sawmill/ pulp & paper, medical, and many more.

Over the past 60 years, the company has achieved rapid growth in New Zealand. Today, the organisation employs approximately 70 outstanding people who are all focused on ensuring maximum productivity for their customers.

“We do this by providing reliable, energy efficient products backed by trained service technicians,” says Yuri Reijmer, Atlas Copco NZ General Manager. “Our technical sales representatives are able to monitor your site and make suggestions to increase the energy efficiency of your compressed air system, lowering your cost of production by up to 30%.”

One of the most impressive things about Atlas Copco NZ is that it’s the only compressed air system manufacturer operating directly across the whole geography of New Zealand, which means no middle men are required. The company’s other key offerings include: vacuum equipment and services, industrial gasses and services, AIRnet piping system, and air treatment.

With a large market share in New Zealand, Atlas Copco NZ are the best in the business with various exceptional accomplishments. Let’s not forget they were the first compressed air company in the world to introduce the Variable Speed Drive (VSD) energy saving compressor in the early ‘80s!

Their iconic slogan “First in Mind-First in Choice” perfectly encaptures their vision and their excellent relationship with customers.

Atlas Copco identifies the following key aspects as the foundation that the company grows on:

  • People – A strong culture of collaboration and inclusion drives the firms’ success.
  • Ethics –The organisation’s ethical behaviour, openness, and respect is ingrained into their identity.
  • Products & Service – Atlas Copco’s products create lasting value and make a positive impact on customers.
  • Safety & Wellbeing – The company’s operations uphold a high level of safety & wellbeing for everyone.
  • Environment – Their business processes are carefully planned to minimise the negative impact on the environment.


“Our mission is to deliver sustainable profitable growth. This means that we do everything we can to ensure lasting results with responsible use of resources,” says Reijmer. “We strive to have a global presence by utilizing our established sales and distribution networks.”

The expert company promises to deliver innovative, energy-efficient, productive, safe, and reliable products & services to their customers at all times.


About Atlas Copco:

Atlas Copco is based in Stockholm, Sweden with customers in more than 180 countries and about 45,000 employees. The company is a world-leading provider of sustainable productivity solutions with a focus on productivity, energy efficiency, safety, and ergonomics. Their products include innovative compressors, vacuum solutions, generators, pumps, power tools and assembly systems.


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