Personalised Service, Friendly Staff and Value for Money are the Goals of Independently Owned and Operated Kiwi Petrol Company Challenge Fuel

By Ciaran Warner

In an age and industry where service stations are becoming increasingly automated, removing staff and depersonalising refuelling, Challenge Fuel stations around New Zealand continue to provide their key services while retaining the human interaction when fuelling up for your next journey.

Independently owned and operated, each Challenge Fuel station is a little different, with services now including mechanics, tyre services, trailer hire, car wash, LPG fill or swap and barista coffee – all served with a smile rather than dispensed from a machine.

“We want to keep things friendly and helpful – unlike so many stations that have gone automated, we continue to offer full forecourt service at most of our stores, providing pump service, oil checks, window cleaning and rest room facilities” says Challenge Fuel Chairman Simon Bratton.

Challenge Fuel has also recently created the “My Challenge” programme, which rewards customers with a fuel discount and one point for every dollar spent. The programme is designed to encourage members to “Use, Save, Give” allowing them to either spend their fuel discount or donate it to a local community group. The programme has so far been hugely successful, with over $14,500 paid out in community donations in April, and more on the way in October.

Winners of the Canstar Blue Award for Overall Customer Satisfaction four times, Challenge Fuel also prides itself on providing employment opportunities for those living in the local community of each store. The Challenge store in Darfield, Christchurch has been providing service to the Darfield community since Challenge was formed in 1998, with 23 full and part-time staff. The Darfield store has recently begun a fundraiser to aid the local primary school in upgrading its digital resources to provide a higher level of education to its students, and has for years been supporting the Malvern Lions by providing LPG gas for their fundraiser stalls.

“At Challenge Darfield you'll meet a team of people who take real pride in being able to deliver the services and products that the local community need,” says Simon.

Challenge Fuel also offers Farmlands Card holder discounts, providing a 12 cents-per-litre discount, and one Choice Rewards point for every fifty dollars spent on fuel.

With stations conveniently located throughout the country, including Auckland, Waikato, the Bay of Plenty, Taranaki, Wellington, Canterbury, Southland and Otago, Challenge Fuel is never far away when you need them.

To learn more about Challenge Fuel, or to get in touch, visit them here.

About Challenge Fuel:

Independently Kiwi owned and operated, each Challenge Fuel station is powered by people who provide warm, personal and friendly service. Aiming for Kiwi independence, value for money and down-to-earth service, Challenge Fuel provides a wide variety of helpful services and are always ready to help get you started on the next leg of the journey.

Contact Challenge Fuel:
Website:  https://www.challenge.net.nz/
Email: info@challengefuel.co.nz
Facebook:  https://www.facebook.com/ChallengefuelNZ/
Instagram: challengefuelnz

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