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Profile Fertilisers' Green Revolution from Pahiatua: Pioneering Sustainable Agriculture with Elevate

Friday 5 April 2024, 12:35PM

By Media PA

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In the verdant landscapes of New Zealand, where agriculture is pivotal, Profile Fertilisers emerges as a vanguard of innovation and environmental guardianship through its product, Elevate. This pioneering solution epitomises the company's ethos of marrying agricultural productivity with eco-friendliness and sustainability, aiming to revolutionise the sector while preserving the environment for future generations.

Elevate stands out as a testament to Profile Fertilisers' dedication to environmental stewardship, offering a multifaceted approach to sustainable agriculture through key mechanisms:

- Improving Soil Health: Central to Elevate's design is its capacity to combat aluminium toxicity, prevalent in acidic soils, by neutralising toxic aluminium ions. This not only enriches soil health, creating a nurturing ground for plant roots but also bolsters a vibrant microbial ecosystem essential for soil fertility and nutrient cycling. The ripple effect of this enhanced soil health is a decreased dependency on chemical fertilisers, steering agricultural practices towards sustainability.

- Enhancing Water Efficiency: Elevate underscores the importance of resource efficiency, particularly with water. By fostering the development of robust root systems, it enables plants to tap into deeper soil layers for moisture, bolstering their drought resilience and diminishing the need for irrigation. This efficiency is a boon, especially in water-scarce regions, marking a stride towards sustainable water resource management in agriculture.

- Reducing Chemical Dependence: Elevate's contribution to healthier soils and plants minimises the reliance on chemical inputs, such as fertilisers and pesticides. Plants nurtured in such conditions inherently resist pests and diseases better, reducing the need for chemical interventions and their environmental toll. This aligns with the principles of eco-friendly farming and paves the way for organic agricultural practices.

- Promoting Long-term Sustainability: The benefits of Elevate extend beyond immediate soil and plant health improvements to underpin the long-term sustainability of farming operations. By preserving soil fertility and mitigating the strain on water resources, Elevate contributes to the endurance of agricultural productivity without compromising environmental integrity.

- Supporting Biodiversity: The enhanced soil health and reduced chemical footprint encouraged by Elevate foster greater biodiversity, both in the soil and its surrounding environment. A healthier soil ecosystem supports a broader array of life, enriching the ecological balance and vitality of agricultural lands.

Profile Fertilisers, through Elevate, not only aids New Zealand's agricultural domain but also sets a global standard for integrating eco-friendly and sustainable practices in farming. This innovative endeavour mirrors a growing movement towards embracing sustainability in agriculture, illustrating how thoughtful, eco-conscious solutions can cultivate a greener, more prosperous future.

Contact Profile Fertilisers

Don Henderson: 021 643 698

donh@profilefert.co.nz

www.profilefert.co.nz

Contact Phillip Quay

phillip@mediapa.co.nz

027 458 7724

www.mediapa.co.nz