Afterpay Day is back: How Kiwis are winning with the "Smart Spender's Sale"

Afterpay Day returns from 13–16 August, and this year, we’re seeing a clear trend: New Zealanders are embracing the "Smart Spender's Sale". It has become the go-to event for Kiwis to proactively check off their to-do lists and get maximum value on their planned priorities.

The latest data highlights a structural shift toward strategic shopping on Afterpay Day. Hardware and home improvement has emerged as the fastest-growing category in terms of customer growth, up 29% year-on-year, followed by a 10% lift in travel. From refreshing the home with new hardware to booking dream getaways and securing tickets for their favourite events, shoppers are using this window to manage their budgets while tackling big-ticket projects.

This 'smarter' shopping approach is particularly popular with younger demographics, with Millennials driving 43% of purchases and Gen Z accounting for 28%. 

Afterpay Day is not one to miss! With thousands of deals across a wide range of categories, it’s the perfect opportunity to shop smarter and save at the same time. Whether your readers are refreshing their home, planning next year’s euro-summer, or picking up essentials, it’s the ideal time to check those bigger items off the to-do list.

Event Details:

• When: 13–16 August 2026.
• What: Afterpay Day returns from 13–16 August, helping New Zealanders shop smarter with thousands of deals across fashion, beauty, tech, home, travel and more.
• How: Kiwis can shop Afterpay Day in the Afterpay app or directly with their chosen store to discover exclusive deals from participating NZ retailers.

For more information go to: www.afterpay.com/en-nz/afterpayday.