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Mother of six, grandmother of 17 and Waihi local, Lorraine (aka Pam) Copeman is thanking her lucky stars as the winner of the Tip Top Lick and Live like a Star on pack promotion and the recipient of $50,000!
As major sponsor of TVNZ’s 2009 season of Star’s in Their Eyes, Tip Top ran a on pack promotion on all 2L tubs and family packs in stores across the country, giving customers the chance to ‘watch and win’ $50,000 and thousands of other instant prizes in their ‘Lick and Live like a Star’ promotion.
It goes without saying that Lorraine is ecstatic about her win. She plans to spend her winnings on a long awaited holiday to the South Island to visit her large extended family and a few other luxuries along the way, including a new car, bed and cell phone.
“I was so surprised when I found out I’d won. I always look forward to my bowl of Tip Top Monkey Business in front of the TV for Stars in Their Eyes each week, but I never expected to win!” says Lorraine, Tip Top $50,000 prize winner. “This money will make such a difference in my life, I plan to keep most of the money in Waihi and I’m sure I’ll get noticed around town in the new car I plan to buy, all thanks to my ice cream addiction and Tip Top!”
Tip Top Brand Manager, Tracey Fookes, couldn’t be more pleased. “We’re so happy for Pam and her family, for us it’s the perfect end to a very successful partnership with TVNZ and Stars in Their Eyes.”
“Communicating with consumers at store level was vital in growing our association with Star’s in Their Eyes,” she says. The promotion attracted a large number of entrants and by far exceeded expectations.
On pack promotion is just one element of Tip Top’s Star’s in Their Eyes leverage programme, consisting of in-store promotional Madonna lookalikes, in-store POS, TVC’s, in show activity and media relations.