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The changing face of Zinc arrives in NZ

Thursday 3 September 2009, 10:01AM

By The NewsRelease Co

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Auckland appearance medicine clinic About Skin is introducing to the New Zealand market ‘Invisible Zinc’, dubbed the best sunscreen on the market currently in Australia and an ‘everyday essential’ award-winning product that is making its way to our Kiwi shores just in time for summer.

“Invisible Zinc is an Australian product that uses micro-fine zinc oxide that is considered to be the best and safest physical sunblocking agent on the market, worldwide” says owner of About Skin, and beauty therapist, Jody Burke.

Endorsed by Australian supermodel Elle Macpherson, a.k.a ‘The Body’, Invisible Zinc is proving hugely popular across the Tasman. "I choose to support this great Australian product because I believe it works. I love INVISIBLE ZINC®’s natural protection layer and have been a fan for a long time. I believe this product will have global success.” Macpherson says.

Jody has been using and recommending Invisible Zinc to clients at her About Skin clinic for the past year and is so impressed with the product she is about to start distributing it online through a dedicated new website, www.zincsunblock.co.nz.

“We have a lot of people email us at the clinic enquiring about Invisible Zinc because they’ve heard about it from family and friends in Australia or seen it in top magazines. Best of all, it is really affordable”

Worn under makeup, the soft, non greasy feel offers a catch-free remedy to premature aging by simply acting as a barrier to the evils of UV rays. “It’s no beauty secret, the sun has a lot to answer for in terms of speeding up the aging process,” Jody says.

And let’s face it; sun damage is not a good look. “Most of the clients we see present with conditions that are caused by the sun – wrinkles, pigmentation, red veins, sun spots and so on. Invisible Zinc is a must for our clients. This is especially the case for our clients who, after doing all this good work on their skin, could potentially go out there and undo all the good work by exposing themselves to sun damage. It seems like a real shame because it’s not just about making money for us. We want to help people,” Jody says.

Unlike most other sunscreens, which use chemical blockers, zinc oxide puts a physical barrier between the skin and the sun and is water resistant for four hours. Think of it as an undetectable veil covering your face and body gives a very high level of SPF 30+ UVA + UVB protection as well as having powerful antioxidants and an anti-pollution film that neutralises environmental aggressors.

“Zinc oxide has so many advantages over chemical blocking agents,” says Jody. “It doesn’t break down in the sun like chemical blocking agents do. It’s anti-inflammatory used safely for years in products like baby creams and calamine lotion, and most importantly, it provides protection against heat damage such as UVB rays and the deeper-penetrating UVA rays which most chemical sunscreens don’t block.

“As well as being responsible for up to 70% of ageing, UVA exposure is now known to be a major cause of skin cancer so it’s essential, especially here in New Zealand, that we protect our skin from these harmful rays. A lot of dermatologists won’t recommend anything else.”

Jody distributes Invisible Zinc’s whole SPF 30+ range online, which includes tinted 3 in 1 moisturisers, a tinted lip and cheek balm, and even a repair serum.


ENDS

For further information please contact:

Jody Burke Ph: 0800 232995
Distributor - Invisible Zinc Mob: 027 2722500
Owner/Manager – About Skin www.zincsunblock.co.nz
www.aboutskin.co.nz