Take the rapid growth in photo-sharing sites and social media, add the Kiwi fondness for passing the holiday photo album around the rellies, top it with a bit of Christmas spirit, and you’ve got the recipe for a great broadband summer.
From now until the end of January, all Telecom home broadband customers will be able to upload whatever they want without affecting their monthly data allowance.
“Postcards, Christmas cards, holiday snaps and videos: the great Kiwi Christmas holiday is all about sharing experiences with family and friends,” says Telecom Director of Home Ralph Brayham.
“Letting New Zealanders upload content online for free is our way of recognising and encouraging the modern equivalent of that great tradition.”
Ralph says the past few years have seen an explosion in user-generated content (UGC) on the internet, with sites like Facebook, YouTube and MySpace routinely leading the way in both user numbers and growth rates.
“In mid-October, the 4 billionth photo was uploaded to Flickr, while internet analysts are predicting that more than half of US internet users will be posting UGC within the next five years.
“Our customers are as keen as anyone else to join in, and we want to make it easy for them to do so.”
Downloading data still counts towards the monthly data allowance.