Search Engine Optimisation (SEO) has become a crucial aspect of any companies marketing strategy in the past few years. It allows smaller businesses to compete with much larger organisations on a much more level playing field.
While SEO is a complicated and involved activity it is certainly not 'rocket science', this article will assist a layman in implementing some crucial aspects of on page optimisation, it will provide both advice and strategy that anyone can follow.
The first piece of advice, which is absolutely crucial, is that of meta data. The most important meta data to consider when looking at SEO is the meta title and description tags. The meta title tag is the line of text that appears on the very top blue bar (top left) of internet explorer when browsing a website. The meta title tag is usually editable if you have a content management system in place (CMS) otherwise it is advisable to ask your website developer to make the changes (does not take long). The meta title tag must be unique for each page and must only include keywords that relate to that specific page; it should be less than 70 characters and should be weighted left to right (the keywords on the left are given more value by search engines).
The meta description tag is what appears as the description in the search results. Ideally this will be less than 165 characters and will include something compelling or a call to action. This will persuade the searcher to click on your website when it appears in the search results. Again this should be unique for each page and can be updated via your CMS or you should instruct your website developer to undertake the work for you.
These two tips the very first thing a company should implement after having identified which keywords they are going to use.
Richard Conway is a successful entrepreneur and search engine optimisation expert based in Auckland, New Zealand. Richard also writes a popular SEO blog that talks about the latest trends and gives tips on search engine optimisation.