Third MILKYBAR Kid Finalist revealed

The search is heating up for one of New Zealand’s most well-known young adventurers – the
MILKYBAR Kid – now the Top Ten Finalists have now been chosen.

Since August 9, parents and guardians have been filming audition videos of their children using a script
from www.milkybar.co.nz and uploading them for their chance to fill the iconic boots of this much-loved
character. Public auditions were also held at branches of The Warehouse, New World and Pak n Save
nationwide.

Now, 10 children have been chosen as the Top Ten Finalists from over 1500 entries. Their names are
being revealed over ten days on Good Morning and at www.milkybar.co.nz.

The third Top Ten Finalist is Sam Kirby from Christchurch. His interests include dinosaurs, swimming,
gym, tennis, soccer, musical theatre, ukelele, and the piano. Sam goes to Tai-Tapu School and is a fun
and creative kid with a big imagination who loves dressing up and performing shows for his family – at
the moment he’s working on a magic show. He’s also teaching himself to rollerblade.

He would like to be the next Milkybar Kid because he loves drama and says he would make an
excellent cowboy.

Sam joins Dominic Burrows of Invercargill and Asher Quin of Dunedin in the Top Ten.

MILKYBAR spokesman, Jeremy Boucher comments, “We had such a terrific response to the search,
and after a series of call backs and some very difficult decisions we’ve found our top ten. This has
been an emotional journey and although we always knew there would only ever be one MILKYBAR Kid
we never expected to see so many potential stars. It has certainly been tough to cut the contenders
down to ten hopefuls.”

After all the finalists have been revealed, from November 1 the public can then vote on the website for
the Finalist they think would be the best New Zealand MILKYBAR Kid. A panel of judges will pick the
ultimate winner, who will be revealed on 19 November 2010.

The chosen child will star in the new 2011 MILKYBAR television commercial, and enter the hearts (and
lounges) of Kiwis as part of one of New Zealand’s most iconic television campaigns.

www.milkybar.co.nz