Revoluntionary BioBag for Trade Aid coffee

Wednesday 3 November 2010, 12:23PM

By Trade Aid Importers


Trade Aid demonstrated their commitment to becoming more sustainable in October by launching their Organic Instant Coffee in a revolutionary new BioBag. Trade Aid’s 100g Organic Instant Coffee BioBag, made from renewable resources, is the first of its kind in the world and is completely biodegradable in the right composting environment. The BioBag is made from three separate bio-degradable films, which are laminated together to provide a high level of functionality at a competitive price point.

The BioBag is the first of its kind in the world and is made in New Zealand by Convex Plastics Ltd. The Econic packaging features two different cellulose-based NatureFlex™ films – one of which is metallised to provide optimum moisture and oxygen barrier properties - and a cornstarch-based Greensack film as the inner wrap (which provides high sealability through coffee granules and other contaminants). All three films have been internationally certified to EN13432 for composting and biodegradability.

The newly-designed Organic Instant Coffee packaging also features a photo and quote from Trade Aid producers in Tanzania, to signify that producers and growers are at the heart of everything Trade Aid does. Most importantly, the BioBag keeps the coffee fresh and at its best. Trade Aid Instant Coffee is available from all Trade Aid stores, selected supermarkets and organic stores, and online through their website.

Trade Aid is a New Zealand based non-profit organisation that supports disadvantaged producers to improve their lives through trade. Trade Aid ensure workers receive higher prices through long-term trading relationships, and that profits are reinvested into training programmes such as business skills, as we as community projects such as health clinics. Trade Aid operates in 30 stores nationwide as well as supplying other retailers throughout the country. Trade Aid is a member of the World Fair Trade Organisation.