#1 fair trade chocolate* from Trade Aid now in family size

Tuesday 23 November 2010, 1:39PM

By Trade Aid Importers


Trade Aid's much-loved fair trade Milk Chocolate now comes in a new 200gram family-size pack. Now consumers can enjoy the creamy, silky, melt-in-your-mouth milk chocolate they love in a new 200g size with a fresh new packaging design.

In a recent Readers Taste Test survey*, Trade Aid milk chocolate rated Number One against other leading brands for the “creamy, silky, melt-in-your-mouth experience”. New Zealand sales of fair trade chocolate have dramatically increased in recent months, and with New Zealand’s two leading chocolate brands turning to fair trade, the market is still fierce, however Trade Aid chocolate continues to delight kiwis nationwide.

Trade Aid chocolate is premium quality from the world's leading chocolate manufacturer, Barry Callebaut, in Belgium. The non-profit organisation uses only fair trade ingredients to ensure higher returns to the farmers. Cocoa from Kuapa Kokoo Cooperative in Ghana and sugar from small-scale Costa Rican farms are all brought together to produce Trade Aid’s delicious fair trade chocolate. Better for the growers, better for you... and better for your taste buds too!

Trade Aid is a New Zealand based non-profit organisation that supports disadvantaged producers to improve their lives through trade. Trade Aid ensure workers receive higher prices through long-term trading relationships, and that profits are reinvested into training programmes such as business skills, as we as community projects such as health clinics. Trade Aid operates in 30 stores nationwide as well as supplying other retailers throughout the country. Trade Aid is a member of the World Fair Trade Organisation.

*From “Fair trade is sweet as” article and survey, Sunday News 11/04/2010

For more information and images and samples please contact Katie Sheehan, Marketing, Trade Aid Importers PH (03) 385 3535.