Singapore on a mission towards WNC 2011 in July

Netball Singapore today announced Mission Foods as the title sponsor of the Mission Foods World Netball Championships (WNC) 2011. The Championships featuring Netball’s top nations will take place from 3 to 10 July 2011 at the Singapore Indoor Stadium.

In a cash sponsorship worth S$450,000, the Mission Foods deal was concluded in recognition of the growing strength of netball in the Asia Pacific region and the global reach of the Mission Foods World Netball Championships. The deal also builds on Mission Foods support for netball following its three year deal as naming sponsor for the ANZ Queensland Firebirds earlier this year.

With over 60 years’ successful experience, and operations spanning Mexico, the US, Central and South America, UK, Asia and most recently Australia,  Mission Foods manufacture over 25% of the world’s flatbreads and wraps demonstrating clear global leadership. The company is also dedicated to participate in community based projects in each country it operates in.

Mr Matt Forster, Vice President Retail Sales – Asia/Oceania, Mission Foods, said: “We believe that the sponsorship will help raise our brand awareness in Asia Pacific while helping drive awareness of the importance of healthy eating and living through sport. As an elite sporting event, the Mission Foods World Netball Championships also brings together 16 countries from all over the world, so as well as providing an excellent platform in Asia Pacific, it will help maximize Mission’s brand growth worldwide.”

Ms. Jessica Tan, Chairperson of the Organising Committee of the Mission Foods World Netball Championships, and Member of Parliament of East Coast GRC, expressed her delight at the deal, saying: “The organising committee has been working hard to attract top calibre sponsors to support the event and I am delighted that Mission Foods has come on board as title sponsor for the Mission Foods World Netball Championships 2011. As well as providing an excellent cash boost as we enter the final stages of preparation, Mission Foods’ strategic outlook is closely aligned to the Championships whereby we firmly believe in promoting healthy eating and living through sport.”

Come July, the International Federation of Netball Associations (IFNA) and hosts Singapore will welcome teams from Australia, New Zealand, England, Jamaica, Malawi and the top two qualifiers from Africa, Americas & Caribbean, Asia, Europe and Oceania for the 13th edition of the quadrennial championship.

IFNA President Molly Rhone commended Singapore on the preparations to date, she said: “Since my visit back in March it is great to see that Singapore has forged ahead with preparations for the Championships and have secured an excellent title sponsor in Mission Foods. Netball is truly growing in stature throughout the world – currently spanning 70 countries - and it is thanks to the efforts of local committees and supporting companies who continue to fuel this growth.”

With just over six months to go, over 2500 Gold and Platinum packages for the tournament have already been snapped up by a majority of overseas visitors. Netball Singapore will launch the sale of Silver and Bronze packages on 1 January 2011, targeted towards the home crowd and Asian neighbours such as Sri Lanka in the coming weeks, but are encouraging locals to buy early to avoid disappointment. The daily tickets will also go on sale in the 2nd quarter of next year.