Championing Auckland, the destination

Rachael Dacy has been appointed General Manager, Destination at Auckland Tourism, Events and Economic Development Ltd (ATEED) with effect from 1 July 2011.

This is a new role for Rachael, who spearheaded Auckland’s new major events strategy as Manager of Events at ATEED. Rachael is also the Chair of the Auckland Rugby World Cup 2011 Coordination Group, a role that involves working across the Auckland region to prepare for this major event.

ATEED Chief Executive Michael Redman believes that tourism and events have common objectives and outcomes. “Having a General Manager, Destination ensures a more integrated approach to the visitor economy,” says Michael.

“We require an organisational structure that supports integrated delivery and centralised support to maximise economic outcomes for Auckland. Rachael is the perfect candidate to take on this role. She has the experience, passion and energy to drive the integration between these two areas of business.”

Rachael hails from Melbourne where she co-ordinated the City of Melbourne’s $30 million-plus contribution to the 2006 Commonwealth Games. She made a big leap across the ditch three and a half years ago to lead Auckland City Council events team and was appointed Manager of Events at ATEED late last year.

“I am very excited about my new role and the opportunity it creates. Auckland feels poised to take the next step in enhancing its status as an eventful and world class destination,” says Rachael.

ATEED was established by the Auckland Council to improve New Zealand’s economic prosperity by helping lead the successful transformation of Auckland’s economy.